Sohil Parekh Email & Phone Number

Excels As:GM, e-Commerce | VP, Digital Marketing | VP, Marketing Technology | VP, Product Management | VP, Strategy & Operations | Chief-of-Staff Recent Roles Include:VP, eCommerce Growth - Global serviced apartments company. Led Marketing and Product Management functions. Conceptualized and implemented multiple digital initiatives to stabilize site traffic, increase visitor engagement, improve conversion and deliver higher revenue.VP, B2B Demand Generation (Healthcare) - Home-based personal care service for seniors. Led business development and partnership efforts with national and regional payers.

Available for:Short- to medium- term projects | Staff Augmentation | Expert Advice | Pitch Prep | Part-time or full-timeRecent projects include:Digital Experience & Personalization Services Strategy - Advised CEO of leading digital marketing agency. Interviewed Fortune 500 senior executives in Financial Services to identify unmet needs. Defined new offering, tech stack, sales approach and human capital strategy.AI Product Strategy - Advised CEO of Enterprise Decision-making AI tool. Conducted initial research on potential Marketing use cases, with a focus on performance marketing / digital marketing.

Launched a new monthly Digital Growth Marketing Newsletter on LinkedIn - with a sister Medium Publication. Includes in-depth interviews with experts, hot takes on recent trends and links to thought-provoking articles. Check it out at the links below.

Hartford, Connecticut, Us

Led a cross-functional digital team of 100+ FTEs and contractors with an operational/investment budget of $30m+. Owned several digital products supporting B2C/B2B customer acquisition and retention activities for multibillion dollar lines of business for Aetna. Drove industry-leading adoption of Adobe and Salesforce MarTech stacks to deliver integrated digital customer experiences and digital marketing efficiency.

Hartford, Connecticut, Us

Experience Optimization - Delivered improvements in site conversion by implementing rigorous A/B testing and personalization program (50x # of tests in 3 years). Piloted the use of advanced AI/ML testing capabilities leveraging best-in-class toolsSearch Engine Optimization - Material digital marketing efficiencies delivered through >50% traffic growth from owned and earned sources. Leveraged content enhancements, localization strategies and technical optimizations coupled with robust measurement and reporting.

Hartford, Connecticut, Us

Product Management - Strategic oversight of Aetna’s largest B2C digital experience supporting the fast-growing Medicare business. Re-imagined and re-platformed omnichannel shopping experience with new design, content and conversion tools. Delivered year-over-year increases in visits, leads, enrollments and a better product mix.Agile Adoption - Championed the transition away from legacy platforms and Waterfall-based development approaches. Invested in product-owner led scrum teams. Maximized productivity by instituting lean-inspired Agile practices.

Hartford, Connecticut, Us

Digital Rationalization - Sunset 200+ properties over a 3 year period, resulting in a 30% reduction of the enterprise footprint. Modernized digital experience creation, delivering improved customer experience and lower cost through consolidation.

San Diego, Ca, Us

Gazelle (Venrock-funded) pioneered the "recommerce" of mobile devices as the smartphone market exploded. It grew to $200m+ in revenue, pivoted its business model towards e-commerce before achieving exit when it was acquired by a strategic investor. I created the strategic planning function, supported the formation of new ecosystem partnerships, oversaw new profit-generating operational initiatives and led its direct-to-consumer e-commerce sales channel post-pivot.eCommerce - Owned P&L for online direct-to-consumer sales channel ($30m+). Grew revenues 20% y-o-y, delivered record monthly sales and margin. Launched and grew new product categories, introduced new promotions, improved conversion rates and basket size, increased inventory turns and optimized digital marketing spend.

San Diego, Ca, Us

New Initiatives - Owned P&L for critical new operational initiatives including iPhone/iPad refurbishment capability ($10m+). Defined, championed, launched, grew and optimized program, delivering revenue growth and margin expansion.Business Development - Conceptualized, nurtured and executed against new strategic partnerships with key ecosystem partners including OEMs, carriers and reverse logistics players. New device acquisition channels delivered new revenue streams and growth.

San Diego, Ca, Us

Strategic Planning - Led annual and quarterly planning process on behalf of CEO. Defined a strategic pivot (from recommerce to branded direct sales) and further differentiated business model vs. dynamic competition. Partnered cross-functionally to execute pivot in a resource-constrained environment.Corporate Development - Pitched evolving business model and strategic pivot to existing and new investors. Obtained $10m in new funding in 2014 from existing VC investors (including Venrock), the first step in a process that culminated in a strategic acquisition the following year to Outerwall.

Framingham, Ma, Us

2012-2013 - Senior Director, Merchandising Operations, Global Center of Excellence2011-2012 - Senior Director, Portfolio Growth & Innovation, US Retail2010-2011 - Director, Portfolio Performance Management, US RetailServed as Chief-of-Staff for EVP of Merchandising & Marketing for Staples' Retail and Ecommerce business units (~$9bn), defined overall merchandising portfolio strategy, built annual sales and gross margin budgets, allocated demand-generating resources and evaluated the effectiveness of overall promotional strategy to deliver on quarterly targets. Led a team of 10-15 strategy managers and analysts and developed them into high-performing merchants and marketers.Chief-of-Staff: Support resource allocation decisions for 1500+ store retail chain. Led annual sales & margin budgeting process. Quarterbacked efforts to close performance gaps. Defined merchandising category priorities and allocated scarce resources.Merchandising: Led effort to implement rigorous merchandising portfolio planning, category strategy, assortment optimization and analytics best practices across stores, online & commercial channels in North America and Europe. Formalized strategic review process for building category-level plans to meet budget.Analytics: Direct highly analytical team responsible for assessing and improving merchandising performance. Analyzed seasonal performance amidst intense competition. Developed proprietary analytical approach for analyzing product offers. Owned market-share capability, managing report production and distribution.

Framingham, Ma, Us

2009-2010 - Manager2008-2009 - Project ManagerAdvise and thought-partner with Retail and Ecommerce business unit leaders as they targeted new customer segments, launched new product categories, evolved store formats and invested in digital capabilities - in response to declining comp store sales at Staples Retail stores.

Redmond, Washington, Us

Summer 2007 - Marketing Manager, Windows MobileShaped the consumer value proposition for Microsoft smartphones as the mobile device industry evolved from enterprise to consumer focus with the launch of the original Apple iPhone. Managed launch-marketing activities across promotion, online, PR and channel functions for a new consumer-centric smartphone from Motorola.

Boston, Massachusetts, Us

Delivered on intense, high-impact projects for CXOs at Fortune 500 clients in Telecommunications and Biotech. Focused on quantitative analysis, modeling and the build of custom analytical tools and dashboards to generate insights to inform decision-making.

Paris, Fr

2004-2005 - Senior Consultant, Telecom Media & Entertainment Practice2003-2004 - Consultant, C4 Strategic Research Lab, Telecom Media & Entertainment Practice2002-2003 - Consultant, Strategic Research GroupPresented findings, led workstreams and managed junior analysts on projects. Conducted primary and secondary market research, compiled market sizing and competitive benchmarking data for Telecommunications, Financial Services and Life Sciences clients.

Mba, General Management

Ms, Technology & Policy

Ba, Mathematics, Economics

Isc, Science

Icse