Sohini Bhattacharya Email & Phone Number

Bengaluru, Ka, In

Bengaluru, Karnataka, India

Responsibilities include - 1. Identify the target market segment on various channels.2. Based on priorities, plan various campaigns and visualise their impact.3. Manage, analyse, update and evolve the company’s landing page to align it with the vision, goals and campaigns of the company, as well as with recent internal and external events.4. Strategise and setup marketing frameworks on different channels.5. Plan and execute content marketing on social media platforms.6. Run social media ads and analyse the results to plan reach outs.7. Work with various internal teams to push out specialised content such as blog posts, presentation videos, research outcomes, technology updates, etc.8. Collaborate with the design team to create various content adhering to brand consistency.9. Manage and constantly improve the SEO of the landing page and blog posts.10. Stay on top of technology news in order to suggest improvements in our offerings.11. Assist in building the right marketing and business development team.

Bengaluru, Karnataka

We are a team of 2 working towards building iconic music for ads, brands and content. We're helping agencies position themselves as reliable partners and brands establish recall with the power of music.

Bengaluru, Karnataka, India

Responsibilities include - Demand Generation:1. Optimising the funnel metrics with sales, to release choke points in lead generation.2. Optimising SEO to advice content team and accelerate discoverability3. Planning and helping the team organize events in new and creative ways4. Setting up a strong cadence of lead nurturing through emails/communities5. Experimenting and building landing pages with high conversions6. Partnering with sales to deeply understand lead quality7. Owning campaign strategy and implementation and working closely with the content teamBrand Management:1. Analysing consumer insights to develop effective marketing communications2. Developing the brand strategy and elements- consolidating and documenting the brand voice, tone, personality, and positioning 3. Translating brand elements into plans and go-to-market strategies4. Monitoring market trends, researching consumer markets and competitors’ activities5. Overseeing new and ongoing marketing and advertising activities 6. Researching and executing product marketing and promotional activities at a product level

Bengaluru Area, India

Responsibilities included -• As part of the Inside Sales team, meeting with stakeholders in assigned list of accounts to agree upon account goals, strategies and tactics for growth• On a weekly basis, plan out activities and meetings to ensure focus on opportunities• Proactively grow the account off-cycle by selling new solutions, add-ons and renewals• Conducting detailed discovery and needs analysis with both decision makers and end users to recommend the right LinkedIn solutions• Establishing a trusted relationship with the accounts by providing high-quality customer engagement activities (training, quarterly business reviews) with the solutions they invested in• Building custom presentations and demonstrations based on unique customer needs• Being open, collaborative and customer-focused in all communications and transactions with colleagues and clients• Providing post-contract support to ensure product delivery and satisfaction• Using Salesforce.com every day for tracking activities and forecasting

Bengaluru Area, India

Responsibilities included-• Strategically engaging with customers with data that matters most to solve business problems• Fostering strong relationships with peers and stakeholders by defining campaigns with best ROI and influencing the prospecting strategy• Proactively identifying the value proposition that benefits the customer• Demonstrating proficiency as an early sales professional through basic industry understanding and customer needs

Bengaluru Area, India

Responsibilities included-• Identifying new customers for our Talent Solutions business for India region• Prospecting to create pipeline for our field sales executives• Qualifying and developing inbound and outbound sales leads and respond to product inquiries • Running email campaigns to generate new sales prospects • Following up on prospects from campaigns• Complete accurate tracking of communication with current and potential customers in SalesForce.com

Bengaluru Area, India

Responsibilities included-• Lead generation• Competitive analysis

Bengaluru Area, India

Responsibilities included-• Leading multiple projects as part of the Adjacency process post pilot phase.• Leading special projects for the Grocery, Home and Apparels & Accessories divisions as part of the Merchandise Presentation Division which involved decision making in terms of space allocation.

Bengaluru Area, India

Responsibilities included-• Building Planograms for New Transitions, Sales Plans, New Stores/Remodels, and Revisions, applying necessary item and presentation changes, as communicated via schematics by Merchandising presentation division• Creating and saving base planograms for further enrichment by both external and internal partners• Adding Cover Page Comments• Adding additional information/comments about how a specific planogram should be laid out which can be comprehended by the store team member while setting up the particular planogram• Ensuring correct Fixtures and Bill of materials• Applying the Quantity and type of fixtures which are required to set up each kind of planogram for different products or departments• In Store Marketing• Applying In store marketing signs for each planogram as per the requirement• Ensuring correct in store signing quantities and placement direction to stores• Uploading planogram received from vendors on the Target Database and check for integrity issues• Attaching scans to needed planogram versions

Post Graduate Diploma In Management (Pgdm), Marketing

Master Of Business Administration - Mba, International Business

Bachelor Of Commerce (B.Com.), Marketing