Sohini Das is a Director, Creative Strategy for Sparkling Flavours at Coca Cola India at The Coca-Cola Company. She possess expertise in product development, promotions, marketing communications, brand management, consumer behaviour and 9 more skills. Colleagues describe her as "We hired Sohini at Bates CHI&Partners from a marketing background. She brought in a rigour and discipline to thinking about her client's business first, before the communication strategy, which not many advertising planners can do. This earned her all her clients' respect and one of our ex-clients went so far as to offer her a job in his organisation. Which is a great recognition of the value she can bring to her clients' businesses. Her passion for advertising was reflected in the hard work that she put in on all her projects, a well reasoned and strong point of view that she would have on the creative product and the desire to always make the quality of the work better. She will be a strong asset for any strategy planning team that she is a part of. "