Sohini Guharoy Email & Phone Number

Delhi, India

New Delhi, Delhi, India

New Delhi Area, India

-Developing and maintaining key long-term editorial and branded partnerships-Working with Product and Sales on new-form integration for editorial and branded deals.-Driving growth and expanding the brand's vision in terms of audience engagement.- Engaged in building messaging products, subscription strategy, and new initiatives.- Spearheading editorial content strategy for growth of NDTV channels on social platforms.- Identifying monetisation opportunities on platforms.- Training journalists and reporters on social media reporting.- Leading a team that creates content that aids audience growth.- Hiring manager for the audience engagement team.- Primary PoC for platform partnerships, community growth and management.

Noida Area, India

- Community Building and audience engagement to drive content and product.- Worked as a bridge between the product, sales and editorial team.- Worked on brand communication and branded campaigns.- Developed and executed publisher subscription and membership models.- Led content strategy and distribution for messaging platforms like WhatsApp, Facebook Messenger and Telegram.- Worked with Facebook, Twitter, and Instagram partnership teams for branded alliances.- Represented The Quint on national platforms for 'Use of social media by publishers'.- Spearheaded editorial campaigns for fund-raising activities as part of The Quint's citizen journalism initiative.- Built relationships with partners, communities to scale fake news verification and distribution via 'WebQoof' - The Quint's Fact-checking team.

Noida Area, India

- Creating and driving growth of all brand accounts on social media platforms.- Creating social-first content for The Quint and Quint Hindi.- Planning and strategising the growth of all social platforms.- Conducting training workshops for reporters, journalists, editors, influencers about social platform products, features, and initiatives.- Working with the product team and developers to integrate social platform functionalities on the website.- Innovating and driving change on the website content determined by reader feedback.- Leading a team that created content (text + video) for customised consumption on social.

Noida Area, India

- Editing and writing news stories for the website.- Scripting and editing videos.- Managing news distribution across platforms.

Noida Area, India

- Worked as a news editor on the broadcast desk.- Worked with the Citizen Journalist product team.- Social media manager for the CJ website.- Reported stories on social issues.

Bengaluru Area, India

- Reporter in the civic beat for the Metro desk.

Kolkata Area, India

Conceptualised, reported and wrote stories for the lifestyle section of the newspaper. Covered events and filed reports as per the news flow.

Ma In Audio-Visual Communication, Journalism, First Division

Bachelor Of Arts (Ba), English Honours

Education record