Sohini Sarkar Email and Phone Number
Sohini Sarkar work email
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Sohini Sarkar personal email
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Sohini Sarkar is a Insights Analytics Senior Manager at Commonwealth Bank. She possess expertise in analytics, business analysis, sas, data analysis, business analytics.
Commonwealth Bank
View- Website:
- commbank.com.au
- Employees:
- 46609
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Insights Analytics Senior ManagerCommonwealth BankBengaluru, Ka, In -
Analytics ManagerStandard Chartered Bank Apr 2018 - PresentBengaluru, Karnataka, IndiaCampaigns Design, Execution and Performance Tracking Brand and Marketing AnalyticsSentiment Analysis and Market Pulse -
Associate Manager - Business Analytics CoeStandard Chartered Bank Sep 2015 - Mar 2018Bengaluru Area, IndiaBuilding Propensity Models for Client Life Cycle Management (Cross Sell/Up Sell, Acquire and Activation, Retention & Win Back) using Logistic Regression/Decision Trees/Machine Learning -
Analytics ConsultantHewlett-Packard Aug 2013 - Aug 2015Bengaluru Area, India• Developing statistical models using ARIMAX/ARIMA procedure in SAS for accurate forecasting of inbound load in Contact Centres.• Provide analytical update on upcoming events/special occasions to help business in Capacity Planning.• Maintaining Forecast Accuracy/Performance Tracking. -
Business AnalystGenpact May 2011 - Jul 2013Bengaluru Area, India• Price and Promotion Modeling – The main objective of price-promo modeling is to analyze how volume sales of a particular product depends on price, price reductions, other promotion factors like feature and display, price thresholds and gaps, seasonality etc. • Marketing Mix Modeling – Market Mix Models are used to quantify the Sales Impact of various marketing activities and determine effectiveness and ROI for each marketing activity. These models basically help the Brand Managers identify the right mix of advertising media and make better business decisions in terms of allocating marketing spend and media planning.The above mentioned models were developed using Hierchial Linear Regression in SAS. -
Business AnalystTata Consultancy Services Aug 2010 - Apr 2011Bengaluru Area, IndiaTo provide clients with the most complete understanding of how consumers consume media goods and services. The aim is to help media companies better understand their viewers to convert them into consumer intelligence to better manage their brands, launch and grow product portfolios, optimize their media mix and establish meaningful customer relationships.
Sohini Sarkar Skills
Sohini Sarkar Education Details
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Economics -
Gokhale Memorial Girls CollegeEconomics -
Pratt Memorial SchoolIsc
Frequently Asked Questions about Sohini Sarkar
What company does Sohini Sarkar work for?
Sohini Sarkar works for Commonwealth Bank
What is Sohini Sarkar's role at the current company?
Sohini Sarkar's current role is Insights Analytics Senior Manager.
What is Sohini Sarkar's email address?
Sohini Sarkar's email address is sohini.sarkar@sc.com
What schools did Sohini Sarkar attend?
Sohini Sarkar attended Calcutta University, Gokhale Memorial Girls College, Pratt Memorial School.
What skills is Sohini Sarkar known for?
Sohini Sarkar has skills like Analytics, Business Analysis, Sas, Data Analysis, Business Analytics.
Who are Sohini Sarkar's colleagues?
Sohini Sarkar's colleagues are Michael Glen, Sally Salloum, Rianne E., Mebrahtu Gebretsadik Kelelom, Budi Purwanto, Gururaj Mogaveer, Praveen A..
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Sohini Sarkar
Senior Ui/Ux Consultant/ Product Design Consultant | Solution Designer | Product Manager| Product Development| Product Delivery | Digital Engineering | Product Engineering | Agile PractitionerKolkata1mindtree.com
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