Sohini Mishra Email & Phone Number

New Delhi, Delhi, India

Connecting millions of women to create a billion opportunities.

Gurugram, Haryana, India

Business Development | Strategy | Product DevelopmentResponsible for business development in the garmenting hub of North region of India. Crafted the strategy for the business across Product Development, Supply Chain and Go to Marketo Working with a cross functional team to grab market share and deliverables management.o Developed and onboarded key manufacturers of Knit, Woven, value added garments and accessorieso Connect and Liaison with national and international brands to generate additional business and optimize manufacturing capacities

As Chief Strategy Officer» Worked with the founder directors on building the company portfolio, value propositions and goals.» Network with industry stakeholders and various agencies to build a robust growth trajectory for the organization.

Mumbai Area, India

» Led the first Digital Marketing campaign for the brand at a pan Asia level» Liaise with jeweler community, luxury lifestyle industry and trade associations for co-brandedInitiatives. » Worked with brands like Chow Thai Fook, Damas, Faberge, Bina Goenka and the likes» Facilitate periodic trade and consumer research to devise new techniques, tools and strategies inexisting and emerging markets. Making deep inroads in new territories such as Middle East, HongKong and Thailand.

Mumbai Area, India

Gemfields is the world’s leading supplier of responsibly sourced coloured gemstones positioned at the intersection of exploration, mining and marketing. In 2013, Mila Kunis was announced as Gemfields’ global ambassador and the face of its latest advertising campaign. www.gemfields.co.uk.Responsible for defining a Marketing Strategy and driving PR in India - Increase visibility and create aspiration for Coloured Gemstone as a category.- Planning, developing and implementing PR strategies - Plan and commission market research for industry, trade and consumer trends mapping- Organizing and creating Marketing and PR driven events.- Association with events and properties to help generate PR and visibility for Gemfields Coloured gemstones- Nurture and build Media relations. Foster relationships with Jewellers and the trade for co branded initiatives.- Media Planning and Buying- Devising and implementation of training programs for jewellery retail staff and educate them about Coloured gemstones- Celebrity associations, working closely with celebrity stylists.- Social media management and content development for specific projects.

Mumbai Area, India

- Customer trade planning and marketing communications for over 500 Value Format stores under signage as Reliance Fresh, Reliance Super & Reliance Mart.- Brand promotions & marketing strategy development for seasonal campaigns.- Involved in weekly-monthly promotions analysis, commercial evaluation, competitor review, media planning and budget allocation to the tune of 40million per month.- Design marketing plans to address end users and channels while creating impactful communication strategy for exclusive category needs.- Prepare calendar of activities with key retail significance & implement with unique & wide regional diversity.

SPENCERS RETAIL LTD. (MARKETING MANAGER -SAS)Achievements:• Launch of new territories in brand’s footprint – Punjab, Rajasthan, Mumbai, Uttarakhand• Launch of 25 exclusive brand stores of Beverly Hills Polo Club• Fashion showcase of new season collections of Spring Summer 2010-2011 & Autumn Winter 2010-2011• Successful execution of 5 EOSS's• Identification and Implementation of mobile based CRM initiative• India Launch of World Famous Rhino Brand – Ecko Unltd• Launch of 3 Ecko Unltd stores & 2 Ladybird stores • Launch of kid’s talent hunt property- Ladybird Lil Star- The Talent HuntJob Role- Responsible for marketing communications needs of the specialty business vertical of Spencer’s apparel category, across all its international brands: Beverly Hills Polo Club, Marc Ecko: Ecko Unltd, Ladybird- Instrumental in market research and launch plan development for the existing and potential international tie-ups.- Design and implement an array of marketing strategies to drive customers to the experience points of these brands.- Market research and preparation of launch plan for entry into new territories and clusters. Regular market visits to oversee the implementation of regional initiatives.- Co-ordinate with BTL agencies for focused communication campaigns for all product segments. Implement strategic tie ups with media; print, electronic and digital for 360degree efficacy of campaigns. - Guide and co-ordinate with PR agency for all corporate communication needs. Prepare a mix of communication material for internal and external stakeholders of the company.

Achievements:• Honda JAZZ Launch – Jun ‘09• Honda YES Awards 2009 – Feb ‘09• Annual Dealer Convention: Kuala Lumpur – Feb ‘09• All New Third generation Honda City Launch – Sep ‘08• Honda Civic Hybrid Launch – Jun ‘08• Eighth Generation All New Honda Accord Launch – May ‘08• Annual Dealer Convention: Phuket/Bangkok – Feb’08• Honda YES Awards 2008 – Feb ‘08• Auto Expo 2008 – Jan ‘08• 2.0L 2WD CR-V Launch – Jan ’08• Honda Car’s 10th Anniversary Promotions & Events: Corporate Campaign – Oct –Nov ‘07• Launch of 10th Anniversary Edition of Honda City ZX – Sep ‘07Job Role- Brand promotions & marketing strategy development for CRV and CIVIC: Devise creative briefs, conduct evaluation, facilitate internal approvals, and ensure timely execution of integrated communication campaign. Develop Marketing Plans to address end users and channels as well as various avenues for creating impactful communication strategy.- Prepare marketing mix, calendar of activities & implement actions as per approved plans; visit markets & support regional initiatives. Coordinate with Sales & Finance functions to facilitate implementation of the brand plan.- Event Management: Execute a wide range of events such as launch events, sponsorship projects, internal employee activities, channel incentive programs et al. This was recognized as an exclusive area of expertise and additional responsibilities were delegated for other brands.- Vendor Management: Coordinate with different agencies for above the line and below the line marketing initiatives like outdoor, point of purchase activities, etc.

Communication & Consulting Group - Experiential Marketing Strategy and developing event solutionsKey Accounts:• Coca- Cola & FICCI - Jimmy and Rosalyn Carter Partnership Award 2006• VLCC - Launch of Anti-Ageing Treatment

Pgdempr, Public Relations, Marketing Communications, Event Management, Rank - 1

B.A., Economics

Activities and Societies: Cultural Committee Special events of departmentsActive member of the cultural society of the college..

General Management, Senior And Middle Level Executives

Management Development Programme

Finance For Non-Finance Executives, Finance, General

Activities and Societies: Management Development Programme

Product Management