Soja O. Email & Phone Number

New York, United States

Founded in 1955 by DeWitt Wallace, the founder of The Reader’s Digest Association, Reader’s Digest Partners for Sight Foundation (RDPFS) is a public, charitable, grant making foundation based in New York. With approximately $14 million in endowment assets and annual giving up to $1MM, the RDPFS mission is to foster independence and provide opportunities for people who are blind and visually impaired (BVI). The Foundation partners with US organizations to support BVI individuals with training in adaptive living, counseling, education opportunities, vocational training and foster development of supportive communities. In service of our mission, the Foundation runs a publishing business, at a loss, which serves 30,000 members of the BVI community with volumes of Fiction Favorites, a popular and contemporary book series - in large type format.

Schaumburg, Il

WFF protects and restores the health and dignity of the world's most vulnerable women by preventing and treating childbirth injuries. In sub-Saharan Africa, we strategically partner with local organizations in five (5) countries to address their own women's healthcare needs through medical training programs, prevention education, surgery & care, advocacy and social reintegration/vocational skills training.* Cultivated and secured a $1 million gift * Led the organization through the 2018 acquisition of OneByOne, a Seattle organization: absorbed workload of managing a fifth grantee/country site, mentored grantee for conversion from a contractor into a Kenyan NGO* Delivered nearly 70% growth in fundraising dollars in 4 years* Achieved 7 point improvement in donor retention rate

Schaumburg, Il

* Drove 35% increase in site visitors; * 400% increase in social media engagement

Naperville, Il

Orlow Marketing increases donations and cultivates new customers for organizations with scarce resources --non-profits and small businesses --with omni-channel marketing & content strategies to engage audiences and build relationships. Sample clients:Jeff Coros Real Estate, Naperville, IL Top real estate broker in the highly competitive Naperville market --serving both buyers and sellers.Project: Branding & Marketing Strategy, marketing collateral, media outreach, email & web redesignCommunity Support Services, Inc., Brookfield, IL Illinois' largest respite provider serves people with intellectual & developmental disabilities.Projects: annual reports, brochures, fundraising appeals, press release/media kit, newsletters, web contentHaymarket Center, Chicago, IL Chicago's largest substance abuse treatment and recovery services agency.Projects: email, web content, fundraising appealsTrusted Media Brands, Inc., White Plains, NY Product Launch ConsultantSupported the launch and growth of a multimedia English learning product into a $50 million business across 26 countries in 3 years.* Remotely lead international teams in implementing corporate marketing strategy.* Managed purchase of brand & product URLs in 26 countries.* Recommended global pricing strategy; Evaluated marketing partnerships for China and Brazil.Trusted Media Brands, Inc., BENELUX, Amsterdam, NL Budget & Staffing Manager Developed fiscal budgets; Provided staffing recommendations. Trusted Media Brands, Inc., White Plains, NYProduct Manager - Consultant Launched global integrated marketing plan for language product.

Downers Grove, Il

Responsible for strategic direction of Retention Marketing department. Developed operating plans, annual budgets and program forecasts. Provided continuous evaluation, ongoing management and planning for all retention efforts to support multiple brands (FTD.COM, Butterfieldblooms.com, GiftSense.com, Florist.com) across multiple channels (catalog, other direct mail, email, free standing inserts, outside inserts). Successfully launched new brands (Butterfieldblooms.com, GiftSense.com) through web, email and direct mail. Grew email revenues by 22% through segmentation and customized messaging.

Chicago, Il

Responsible for all community outreach, public relations, event marketing and fundraising activities to generate $400,000 in corporate, foundation and individual support for non-profit domestic violence agency. Managed Volunteer Coordinator and Grant Writer.

Pleasantville, Ny

Managed the $20 million Catalog business, $30 million Acknowledgement business, $70 million Music boxed set business and the $40 million Music Club business. Reported Directly to Vice President and Publisher. Managed 4 product and operations managers.

White Plains, Ny

Launched Club retention program that generated $1.2 million. Proposed and launched new Music Club product that surpassed forecast by $2 million

Ms, Integrated Marketing Communications

Content Strategy For Professionals: Engaging Audiences For Your Organization

Bs, Advertising