Charmaine Goh Email & Phone Number

ROOTS PR is an award-winning company with a vision – to deliver innovative communication solutions that strengthen relationships between clients and their stakeholders. We work with our network partners to deliver effective integrated communications solutions that tell enduring brand stories.With a decade's worth of experience in an integrated marketing agency, I lead all the development and execution of integrated marketing communications plans from end-to-end. This has also led me to… Show more ROOTS PR is an award-winning company with a vision – to deliver innovative communication solutions that strengthen relationships between clients and their stakeholders. We work with our network partners to deliver effective integrated communications solutions that tell enduring brand stories.With a decade's worth of experience in an integrated marketing agency, I lead all the development and execution of integrated marketing communications plans from end-to-end. This has also led me to manage respective budgets in achieving the client’s marketing goals.I strategically develop and implement integrated marketing communication strategies, fostering brand loyalty and partnerships. I manage brand and PR communications, enhancing reputation with stakeholders, while also leading business development efforts. I excel in content creation, event management, and media relations, ensuring optimal exposure and brand awareness. My leadership includes cross-channel team collaboration, budget management, and fostering career growth. I am dedicated to achieving team success and contributing to organizational targets. Show less

Selangor, Malaysia

Selangor, Malaysia

Selangor, Malaysia

Selangor, Malaysia

Selangor, Malaysia

ROOTS Asia Pacific is an integrated brand & marketing consultancy that provides these services.- Public, media & influencer relations & management- Brand activation- Digital, creative & performance management

Selangor, Malaysia

Selangor, Malaysia

Selangor, Malaysia

Selangor, Malaysia

- Collaborated with department heads to address daily HR matters and ensure effective workforce management.- Oversaw comprehensive HR and organisational processes, including recruitment, compensation, benefits processing, and employee relations.- Formulated and executed tailored HR solutions for the commercial team, focusing on resolving people and organisational challenges.- Orchestrated seamless office operations by managing all HR and administrative functions, fostering a… Show more - Collaborated with department heads to address daily HR matters and ensure effective workforce management.- Oversaw comprehensive HR and organisational processes, including recruitment, compensation, benefits processing, and employee relations.- Formulated and executed tailored HR solutions for the commercial team, focusing on resolving people and organisational challenges.- Orchestrated seamless office operations by managing all HR and administrative functions, fostering a conducive work environment.- Actively participated and contributed to HR and organisational projects, driving impactful initiatives.- Worked closely with department heads to design orientation and induction plans for new hires, ensuring a smooth onboarding process.- Maintained and updated employee database, diligently managing staff records and personal files.- Monitored payroll procedures for contract staff and promoters, ensuring accuracy and compliance.- Administered and improved the e-leave system, streamlining leave management processes.- Strengthened employee relations through the organization of monthly birthday celebrations and overall office upkeep. Show less

Kuala Lumpur, Malaysia

- Collaborated with the Branch Manager and Customer Service Bankers (CSBs) to manage administrative processes, such as creating savings accounts, data entry, and addressing the banking needs of Premier and Commercial customers.- Handled customer complaints and proactively resolved issues related to banking transactions and accounts.- Enhanced organisational efficiency by restructuring the digital filing system and resource cupboards, thereby streamlining accessibility to customer… Show more - Collaborated with the Branch Manager and Customer Service Bankers (CSBs) to manage administrative processes, such as creating savings accounts, data entry, and addressing the banking needs of Premier and Commercial customers.- Handled customer complaints and proactively resolved issues related to banking transactions and accounts.- Enhanced organisational efficiency by restructuring the digital filing system and resource cupboards, thereby streamlining accessibility to customer documents for the team.- Innovated the Queue Master System (QMS) approach by suggesting new links and procedures, which led to an improved customer experience. This proposal was successfully accepted and implemented by the Customer Service Department, earning commendation from the branch manager and area director of Klang Valley.- Actively contributed to the launch of the New Banking Platform (NBP) across all HSBC branches nationwide. Show less

Bachelor Of Laws - Llb, Law

Bachelor'S Degree, Psychology, Second Class Honours Upper Division

Activities and Societies: Child Development & Psychology Club

Edexcel International London Examinations, Advanced Gce London Examination (A Levels)

Activities and Societies: HELP University United Nations Club I was an ordinary member of this club from 2006 and 2007. I was involved.