Kevin So Email & Phone Number

Amsterdam Area, Netherlands

Leading Product Marketing, Research and Go To Market strategies for product teams with special focus on FinTech and Payments solutions worldwide. As a SPMM I cover a wide range of activities including but not limited to:- Market and user research- Competitor analysis- Opportunity sizing- Product strategy and roadmap development- GTM strategy, including positioning, messaging, etc.- Content and collateral creation- Internal and external stakeholder… Show more Leading Product Marketing, Research and Go To Market strategies for product teams with special focus on FinTech and Payments solutions worldwide. As a SPMM I cover a wide range of activities including but not limited to:- Market and user research- Competitor analysis- Opportunity sizing- Product strategy and roadmap development- GTM strategy, including positioning, messaging, etc.- Content and collateral creation- Internal and external stakeholder education and sales and CS enablement- Data analyses, including tableau dashboards and SQL queries Show less

Amsterdam Area, Netherlands

Hong Kong

• Developed and led sales pitches with potential merchants and FMCG partners• Identified key verticals and respective market leaders to optimize the e-commerce product selection• Improved user experience and addressed key barriers to orders by conducting and analyzing customer satisfaction surveys• Pioneered the company’s corporate pantry sales initiative to secure recurring corporate orders • Co-launched the company’s first satellite office in Hong Kong• Liaised closely… Show more • Developed and led sales pitches with potential merchants and FMCG partners• Identified key verticals and respective market leaders to optimize the e-commerce product selection• Improved user experience and addressed key barriers to orders by conducting and analyzing customer satisfaction surveys• Pioneered the company’s corporate pantry sales initiative to secure recurring corporate orders • Co-launched the company’s first satellite office in Hong Kong• Liaised closely with all merchant partners to ensure operational success• Built the HK operations team from scratch by recruiting and training shoppers, deliverers and drivers• Accessed and implemented countrywide marketing and PR campaigns to drive brand recognition and sales• Worked closely with the CEO and upper management to set targets and KPIs for Hong Kong branch development Show less

Hong Kong

• Rotated between the Group’s marketing, public relations and business development departments• Participated and took minutes of biweekly directors meetings• Negotiated, evaluated and drafted Group contracts with suppliers, media agencies and other business partners• Coordinated virtual tour productions of the Group’s restaurants and bars • Analyzed the Group’s supply chain and proposed recommendations for cost saving and efficiency maximization• Compiled and presented… Show more • Rotated between the Group’s marketing, public relations and business development departments• Participated and took minutes of biweekly directors meetings• Negotiated, evaluated and drafted Group contracts with suppliers, media agencies and other business partners• Coordinated virtual tour productions of the Group’s restaurants and bars • Analyzed the Group’s supply chain and proposed recommendations for cost saving and efficiency maximization• Compiled and presented reports assessing the effectiveness of the Group’s various promotional campaigns Show less

Medford, Massachusetts

Evaluated and assessed Club marketing needsDeveloped a comprehensive marketing and communications plan to promote Club image within the local community

Hong Kong

Evaluated and assessed corporate owned properties to determine the most ideal locations Reviewed and discussed property management renovations of bank propertiesPrepared a detailed report on construction costs of the bank’s ATMs and Automated Banking Centers in the past year

Hong Kong

Helped organize and participated in a variety of environmental awareness and educational campaigns

Hong Kong

For two summers in a row, I mentored and counseled children in various summer camps throughout Hong Kong.

Hangzhou, China

Performed a variety of clerical duties