Lauren Sokolovsky Email & Phone Number

New York, NY, US

Boise, Idaho, US

• Client lead for Albertsons Media Collective's top Enterprise endemics, managing $10M in digital advertising budgets across sponsored search, onsite display, DV360, SA360, CTV, paid social and programmatic media for.
• Own end-to-end sales process inclusive of annual planning, activation and quarterly business reviews
• Foster strong strategic partnerships and relationships with endemics through providing superior client support
• Partner cross functionally to ensure all campaigns are executed with excellence to ensure client satisfaction
• Evaluate KPI’s and optimize campaign performance using a data driven approach.
• Assist in achieving and surpassing yearly sales targets by utilizing various sales strategies such as insightful questioning, adept objection handling, and competitive selling approaches.

Des Moines, IA, US

• Managed up to 5 million dollars of advertising campaigns that consist of native, custom, social, rotational, email/newsletter and video media
• Conceived, executed and managed online advertising initiatives across the Meredith Digital Publisher Group
• Collaborated closely with cross-functional team members to address customers’ needs and campaign requirements
• Proactively identified common client challenges and implemented solutions before issues arise
• Developed media plans and presentations to further strategic marketing and RFP goals
• Prepared reports, analyzed performance, and initiated tactical optimizations to grow current business

New York, NY, US

• Strategically developed, implemented and managed advertising campaigns for top tier clients including BlackRock, E*Trade, and Schwab
• Built and maintained display and performance campaigns in Double Click For Publishers (DFP)
• Curated RFP decks within 24 hour turnaround
• Pulled and analyzed campaign performance reports to optimize toward client goals
• Worked cross functionally with all internal departments to coordinate successful campaigns and facilitate growth
• Scheduled and launched weekly email and newsletter initiatives through Postup and HasOffers

Jersey City, New Jersey, US

• Managed digital coupon campaigns for high end clients including Bayer, Campbell’s, and Chobani
• Mastered the RevTrax user interface to build dynamic coupons on desktop and mobile platforms
• Created and analyzed reports to ensure achievement of client performance goals
• Facilitated relationships with third party agencies to strategize media push across social, display, affiliate, and email channels to effectively drive consumers to campaigns
• Identified and rectified invoice discrepancies
• Led pre-campaign kick-off calls to establish clear expectations and measures with clients

San Francisco, CA, US

• Responsible for complete sales cycle- included lead generation, need payoff development and contract negotiation
• Managed pipeline of roughly 3,000 leads through Salesforce
• Provided high level support to prospective clients by focusing on additional revenue generation
• Utilized marketing analytics to develop data driven solutions for prospective clients
• Consistently developed strong, sustainable relationships with small-business owners in the U.S.
• Communicated effectively with clients to ensure proper implementation of direct online business solutions

• Supported with essential campaign efforts such as phone banking, door-to-door canvassing and volunteer recruitment
• Worked in conjunction with the advance teams to staff campaign events & neighborhood parties
• Assisted field street team with distribution of campaign materials as needed at various events and programs

Florence, Tuscany, IT

• Assisted in the reconstruction of university website
• Updated and innovated social media on a daily basis
• Developed and brainstormed marketing ideas and future marketing strategies
• Created new connections with two American universities

• Organized and implemented grand opening events
• Assisted in flyer creation to advertise bank
• Assembled gift boxes to recruit potential customers
• Photographed corporate events to enhance company website
• Utilized various websites to maximize exposure and raise awareness
• Created comparative spreadsheets of other banks in order to understand local competition

• Increased Sales and Promotions of marketing materials to the existing client base by 4%
• Solicited products and services to new and potential clients through client presentations and phone calls
• Helped company's clients increase awareness of their product lines and services by offering customized marketing solutions
• Assisted with client invoicing, billing and payment reconciliations

• Tended to customer's individual shipping needs in an orderly and timely fashion
• Organized store merchandise so customers found products visually appealing and packing materials easily accessible
• Delegated tasks among employees to ensure customer satisfaction
• Managed cash register and responsible for financial transactions
• Amassed business insight, upselling and negotiation skills

Bachelor, Communications, Public Relations

Public Relations, Advertising, And Applied Communication