Leading, developing and implementing retail go-to-market strategy locally for the organization' s significant products/ brands in order to meet established sales and market share targets within Commercial Area East (extended CEE region with 30 markets).Essential duties and responsibilities:1. Plan and implement channel marketing strategies and programs to drive demand by delivering a remarkable branded consumer experience for all products and services in the various distribution channels. 2. Develop Account/Channel specific integrated retail/e-tail/shopper marketing programs including in-store, e-store, digital advertising, website integration and print advertising. 3. Design new product launch materials including sell-in materials, in-store displays, and signage. 4. Integration of promotions, pricing and merchandising with other functional teams.Driven by a passion for creating innovative solutions and exceptional consumer experiences, we are dedicated to enhancing daily living and promoting the health of our planet. Our goal is to be a catalyst for enjoyable and sustainable lifestyles, ensuring that every day, we contribute to a better future for our customers and the environment, shaping living for the better.

By creating desirable solutions and great experiences that enrich people’s daily lives and the health of our planet, we want to be a driving force in delivering enjoyable and sustainable living. We go to work every day determined to shape living for the better – for our customers and for the health of our planet.Supporting profitable growth while providing an excellent consumer experience. Deploying the right Trade Marketing assets and projects, both online and in-store, in the right and most efficient way, based on the following focus areas:1. Trade Marketing deployment/fundamentals:• Instore execution in Electrical Retail and Kitchen Retail channels• B2B E-Commerce Operations with key E Tailers (Pure players and Brick&Mortar)• Customer Training on products and training on how to sell products• Sales Processes and Tools: development and deployment within the Sales teams2. Integrated approach of Sell In and Sell out management with Key Retailers3. Driving New channels to market

The key function comprises superior customer relationship management, understanding the business and the needs of the key accounts in order to provide excellent customer experience.• Building desirable brands by elevating Hero products and drive TOP3 preference for Electrolux brand as a clear consumer choice and preference in vacuum cleaners • Developing and executing agreed brand strategy • Development of Channel activation plans delivering a best in class ‘Integrated Shopping Experience’ in the eyes of both the retailer and the consumer• Keeping competitive pressure instore and online to effectively drive sell-out and grow in e-commerce• Setting and implementing activations plans to provide consumers with a simply outstanding experience in Wellbeing, Taste and Care securing positive ROI

Manage and support all marketing activities related to the channel, from communication, distribution, visual media, product performance, product launches, sales activation, trends, influencers.... Main Activities and Responsibilities • Prepare and submit yearly/quarterly Channel Marketing Plans detailing activities budgets, expected ROI • Plan and prepare marketing calendars by month grouping all the channel related activities • Take part in the products launch plans and implementation within the channel• Designing and implementing sales activation (promotions) focusing on sell in, sell out and sell through generating traffic to showrooms, moving idle stock and slow movers • Initiate POSM designs and production, roll out and distribution to the trade • Gather and organize information related to the channel in terms of general universe, company relevant universe, competition, pricing... • Take part in the Key Account Management (KAM) planning and preparation, and be a leader in the Field Management operations for the channel. • Monitor and analyze sales promotion results to determine cost effectiveness of promotion campaigns • Follow up on current and future trends in the industry focusing on innovation, design, demographics, cultures, media scene, universe... • Identify and develop contacts for promotional campaigns and industry programs that meet identified buyer targets such as dealers, distributors, or consumers

To drive all Retail and Trade Marketing initiatives within our Key Retail Accounts across multiple markets within Region East. Responsible for strengthening the Electrolux Group position throughout our Strategic Trade Partners with a clear focus on delivering a best in class ‘Integrated Shopping Experience’ in the eyes of both the retailer and the consumer. Drive Regional synergies in brand execution, retail marketing and BTL marketing materialDeliver Integrated Trade Marketing SolutionsTrack and evaluate marketing effectiveness and ROI with a clear focus on competitor benchmarking and continuously improving retailing efforts and solutions

As the Head of the CEE Sales Academy I was responsible for all product and sales trainings. The key function was to improve the sales performance, internally and externally. Over 13 years proven expertise for product and sales trainings in order to improve the sales performance, provide outstanding trainings to meet customer requirements.

As the product manager and trainer I was responsible for overall planning, monitoring and co-ordination of all product related activities including product training, product marketing and approvals for the brands. Main responsibilities and accountabilities included:Market and product analysis to improve product mix and profitabilityMonitor competitor activity on the market regarding novelties and sales promotions.To participate in the budget process Communication with media about products: press conferences, radio /TV interviews, etc.Define and maintain a product range according to brand positioning concept and competitionMonitor prices and ensure continued profitability within the brand positioning concept, optimising pocket moneyGFK analysis on PNC level, comparison between IFR and GFK, monthly & quarterlyCategory management: range, pricing, product informationLaunch of new products: samples, dataTo liaise with all departments and be acquainted with ongoing events and to promote good interdepartmental and cross functional relatedTo participate as part of the management team in the ongoing development of the company

As the product manager I was responsible for overall planning, monitoring and co-ordination of all product related activities including product training, product marketing and approvals for the Datacard brand. Datacard Group is one of the largest global providers of secure identification and card issuance solutions.My main responsibilities:Complex care about customersSales of ID systems of DataCard companyMarket analysisLooking for new customersSigning up contractsOrdering goods at a supplierCo-operation with service technicians on debugging, testing and installation of productsTraining customersPreparation of invoices

Looking for new customers and signing up orders on cinema advertising