• Conducted competitive benchmarking for Mercado Envíos in Argentina, Brazil, and Mexico using advanced techniques such as web scraping and mystery shopping.• Exploitation of data with SQL. • Analysis, evaluation and decision making in relation to the company's pricing.• Coordinated between different business areas and the technology team to define and visualize KPIs.

• Optimized Google Adwords accounts, created digital campaign strategies, and led the product strategy for Google Shopping in the SpLatam market.• Pushed the Google digital market forward in SPLA for Large Customers, mainly in Argentina and Colombia.• Identified opportunities and delivered solutions for business growth with account optimizations and industry analysis.• Created digital campaign strategies offering scalable solutions for clients in different countries and industries.• Led the product strategy for Google Shopping in the SpLatam market, as well as seasonalities.• Deep knowledge of the different Google Networks (Search, Display, Youtube and App campaigns) and shared this expertise with peers.• Developed a deep understanding of Customers business objectives and worked accordingly.

• Diagnosed and optimized Google Ads accounts with a focus on government clients and electoral campaigns.