I am global entrepreneur, with a passion for innovation and a sincere dedication to improve the lives of everybody every where (as best as I can). In 2009, I founded CellTrack, a technology company that offered a feature-phone based solution which used BTS cell-towers to identify user location. The core technology was licensed from FollowUs Ltd., the UK pioneers in LBS at the time. CellTrack subsequently acquired FollowUs, and went on to become the world's larget managed LBS provider, with our solution available to several tens of millions telco subscribers. With the advent of smart-phones, I pivoted and started work (in stealth mode) on my new project, called Geomain. This has today evolved to become a mobile App that allows users to register their unique one-word address identifier, that points dynamically to a GPS coordinate of choice, (making it their Digital Address & ID For Life). Geomain is now the core of an entire Digital Ecosystem we have designed and built over the years, to ensure that anyone with a smart-phone can truly participate in the digital economy.