Solaiyappan Shanmugam
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Solaiyappan Shanmugam Email & Phone Number

Head of Product - Analytics and Platform at Conrad Electronic Group
Location: Berlin, Germany 8 work roles 2 schools
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✓ Verified July 2026 3 data sources Profile completeness 86%

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Current company
Role
Head of Product - Analytics and Platform
Location
Berlin, Germany
Company size

Who is Solaiyappan Shanmugam? Overview

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Solaiyappan Shanmugam is listed as Head of Product - Analytics and Platform at Conrad Electronic Group, a with 1150 employees, based in Berlin, Germany. AeroLeads shows a matched LinkedIn profile for Solaiyappan Shanmugam.

Solaiyappan Shanmugam previously worked as Associate Director of Product Management at Hellofresh and Associate Director of Products - Data & Analytics at Hellofresh. Solaiyappan Shanmugam holds Bachelor Of Technology (B.Tech.), Information Technology, First Class With Distinction from Anna University Chennai.

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Conrad Electronic Group

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Profile bio

About Solaiyappan Shanmugam

I love meeting new people, discussing product ideas, and growing my network. Feel free to connect with me on LinkedIn or reach out at hello@solaiyappan.comI’m a Product Leader with over 13 years of experience in creating and managing AI, Platform, and data products. I focus on aligning product strategies with business goals like increasing revenue, improving customer conversion, and boosting profitability. I build and scale data-driven products that help organizations make better decisions and use AI to improve efficiency and create new revenue opportunities. I’ve worked with both B2B and consumer products, consistently delivering solutions that make operations more efficient and enhance user experiences. I lead cross-functional teams, fostering collaboration that encourages innovation and agility. My expertise includes Data Product Management, Product Analytics, and launching platform products. I also specialize in building recommender systems, decision support tools, and user interfaces that drive success.I have successfully established KPI trees to assess the impact of product capabilities, continuously refining KPIs through validated experiments and customer feedback. Additionally, I implement OKRs to ensure organizational focus and alignment, leading large-scale, high-visibility programs to success and contributing directly to achieving business goalsFocus Areas: Data Product Management, KPI Development, Customer Data Platforms, Communication Platforms, Experimentation Platforms, Self-Serve Analytics, Product Analytics, Identity and Access Management, Metrics Platforms, Platform Adoption, Business Intelligence, Recommender Systems, Personalization Strategy, AI Strategy, Data Strategy, Product-Led Growth, Technical Product Leadership.

Current workplace

Solaiyappan Shanmugam's current company

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Conrad Electronic Group
Conrad Electronic Group
Head of Product - Analytics and Platform
Berlin, DE
Website
Employees
1150
AeroLeads page
8 roles

Solaiyappan Shanmugam work experience

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Associate Director Of Product Management

Berlin, De

Associate Director Of Products - Data & Analytics

Current

Berlin, Germany

At HelloFresh, my focus is on transforming complex data ecosystems into accessible, user-friendly products that empower decision-makers and teams. As an Associate Director of Data Products, I leverage my expertise in product strategy and data analytics to drive the development of domain-driven data management and metrics modernization to drive trust in data and reduce time to insights across the organizationMy recent tenure has been marked by a commitment to fostering a culture of self-serve analytics at scale. By bridging the gap between raw data and actionable insights, our team has successfully geared platforms & products towards enhancing organizational efficiency and data-informed decision-making.

Oct 2022 - Present

Senior Product Manager - Experimentation Platform & Cdp

Bengaluru, Karnataka, India

- Led the Product for Experimentation and Customer Data Platform at CRED, enhancing the quality and speed of experiments by introducing guided experimentation design and a self-serve inferencing platform. - Successfully migrated and scaled the User Attribute Store (Segmentation Platform) within six months, transitioning from static segmentation to a low-code, self-serve platform that empowered teams to execute and iterate on segmentation strategies independently

Mar 2022 - Sep 2022

Community Organizer

Bengaluru, Karnataka, India

• Led engagement and awareness initiatives for India's leading product management community.• Launched product tear down initiative resulting in 1000+ registrations and 100+ deck submissions.• Partnered with tech giants like Dunzo, Pharmeasy, Grofers, Zomato to drive community growth.• Mentored and coached multiple aspiring PMs to break into a PM careers

Mar 2020 - May 2022

Lead Product Manager - Data

Berlin, Germany

• Established product vision, strategy, and roadmap for data platform products as the first data PM at Taxfix.• Evangelized data products, especially discoverability and Observability solutions, through demos to drive awareness and enhance product features.• Drove key decisions with C-level stakeholders for Build vs Buy with clear needs and Tradeoffs.

Jun 2021 - Feb 2022

Senior Product Manager

Bengaluru / Stuttgart

• Transitioned from Data engineer to Product manager for Data and analytics at Mercdes• Developed decision support platform for dealers and ISP to cross sell services using data analytics.• Implemented multiple after sales analytics systems in Parts ordering, service contract, and warranty domains.

Oct 2014 - Jun 2021

Associate Consultant

Mahindra City , Chennai

Worked for a leading Automotive Client General Motors as Data Analyst and Supported in the Projects for Technical Implementation on Migration and Reporting- Building reports using Tableau for implementation of marketing strategies.- Built Migration workflows through ETL Tool Informatica to move data from Local systems to central data- warehouse for reporting- Optimized data collection procedures and generated reports on a weekly, monthly, and quarterly basis

Jul 2011 - Oct 2014
Team & coworkers

Colleagues at Conrad Electronic Group

Other employees you can reach at conrad.de. View company contacts for 1150 employees →

2 education records

Solaiyappan Shanmugam education

Higher Secondary Leaving Certificate ( Hslc ), Mathematics And Computer Science

Robert Matriculation Higher Secondary School Chromepet
FAQ

Frequently asked questions about Solaiyappan Shanmugam

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What company does Solaiyappan Shanmugam work for?

Solaiyappan Shanmugam works for Conrad Electronic Group.

What is Solaiyappan Shanmugam's role at Conrad Electronic Group?

Solaiyappan Shanmugam is listed as Head of Product - Analytics and Platform at Conrad Electronic Group.

Where is Solaiyappan Shanmugam based?

Solaiyappan Shanmugam is based in Berlin, Germany while working with Conrad Electronic Group.

What companies has Solaiyappan Shanmugam worked for?

Solaiyappan Shanmugam has worked for Conrad Electronic Group, Hellofresh, Cred, The Product Folks, and Taxfix.

Who are Solaiyappan Shanmugam's colleagues at Conrad Electronic Group?

Solaiyappan Shanmugam's colleagues at Conrad Electronic Group include Harmony Dupont, Peter Tresch, Michael Motzek, Franz Bodenmeier, and Kathrin Koppmann.

How can I contact Solaiyappan Shanmugam?

You can use AeroLeads to view verified contact signals for Solaiyappan Shanmugam at Conrad Electronic Group, including work email, phone, and LinkedIn data when available.

What schools did Solaiyappan Shanmugam attend?

Solaiyappan Shanmugam holds Bachelor Of Technology (B.Tech.), Information Technology, First Class With Distinction from Anna University Chennai.

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