Solana King Email & Phone Number

• Developed and executed product-focused marketing campaigns, leveraging data insights to improve targeting and personalization.
• Collaborated closely with product and design teams to produce impactful content, including product-focused newsletters, blogs, website copy, and press releases.
• Increased the marketing contact database while optimizing engagement rates through A/B testing and audience segmentation.
• Managed cross-functional projects and timelines, collaborating with product, engineering, and data teams to extract and apply customer insights for marketing efforts.
• Administered the HubSpot CRM, enhancing workflows, platform integrations, lead distribution, and reporting for improved lead management and campaign effectiveness.
• Supported product launches with comprehensive go-to-market strategies, utilizing paid search and digital media channels to drive customer awareness and engagement.

San Diego, California

• Managed content creation and distribution across social media platforms, driving product awareness and customer engagement.
• Conducted segmentation and targeted marketing to deliver personalized communications to various customer segments, improving conversion rates.
• Led marketing efforts around customer onboarding for the B2B2C offering, demonstrating product capabilities and building tailored customer experiences.
• Collaborated with agencies on paid search, SEO strategies, and content planning to ensure successful product positioning in the market.
• Maintained email databases & ensured compliance with GDPR & CAN-SPAM regulations.
• Led tradeshow and event initiatives, including planning, coordination, and execution, to maximize brand visibility and generate high-quality leads.

• Analyzed customer segmentation data from a survey of 987 local consumers regarding their entertainment preferences.
• Micro targeted audiences on social media and designed and launched targeted ads to drive sales to Trail Blazer games. The performance results of these ads (24 total ads tailored to 6 unique segments) will inform the.
• Authored a report for the Trail Blazers's management on how to engage and communicate with a key segment of potential customers