Solana María Cascio Email & Phone Number

Argentina

- Responsible for the successful management of the online channel, focusing on customer experience.- Definition and monitoring of business KPIs.- Planning the monthly business strategy and coordinating the campaign schedule.- Responsible for ensuring the correct functioning of the online site and App.- Coordination and implementation of Digital Products, Customer Journey & NPAY payment initiatives.- Leading the strategy for the most important commercial dates: Hot Sale, Cyber Monday, Natura Friday, Beauty Week and Live Shopping.- Management and monitoring of the CRM & Paid Media strategy. - Responsible for exploring new growth opportunities and incorporating innovations for the business.- Be the link between the business areas, regional areas adapting and raising local needs.- Lead a team of 4 with focus on customer acquisition and loyalty.

- Start-up of a new area for the Communication Hub, definition of roles and responsibilities, creation of processes, rituals, selection of new work tools and hiring the full team. - Leading a creative team of 16 direct reports between graphic, multimedial and UX designers, copywriters, community managers and data analysts to produce high quality digital content in order to promote the digitization of the audience through social networks.- Promoting and implementing strategic content and communication visions of Social Selling digital products for Latin America countries (Argentina, Chile, Colombia, Mexico & Peru).- Coordinating the centralized content production in the regional team, guaranteeing synergy opportunities, sharing best practices and learnings between markets and ensuring the correct application of brand language. - Planning and defining digital marketing launches, actions and 360 degree campaigns to communicate new tools and functionalities of the Social Selling digital products.- Identifying opportunities for innovation and following world social media trends.- Co-working with the sell-out Squads in the global team: briefing creative campaigns, pilot tests, research, helping to prioritize developments and disseminate the strategy.- Analysing and monitoring performance and results following the KPIs indicators, implementing evolutions and quick wins based on a data driven communication.

- Co-planning the strategies and communication plan for the target audience of Latin American countries (Argentina, Chile, Colombia, Mexico & Peru).- Managing and briefing the regional creative agency for digital communication and visual merchandising for retail stores, follow-up meetings and delivery schedules for the markets.- Generating the strategy and prioritizing messages during the communication cycles.- Co-planning with the CRM team the segmentation strategy and managing the production of content according to clients’ needs.- Guaranteeing the generation of content aligned to brand guidelines at the brand contact points.- Putting together planning, results and learnings presentations, detecting opportunities for improvement for the process.- Working together with the global team planning regional campaigns.

- Responsible of design and communication at Under Secretary of International and Institutional Relations.- Branding and communication for international events and seminars including on and offline content. - Managing different stakeholders, production company, logistical support and advertising agency coordinating and monitoring the project from concept to completion. - Conceptualize & generate ideas to meet objectives, strategies and needs responding for multiple teams. - Designing social media resources, newsletters, mailings, responsive web design pages.- Working within established design guidelines & create new ones.- Reviewing the work of a design team to ensure high quality. One direct report.

- Creating of digital content and grid strategy for customer accounts such as Honda Argentina and Chile, Efyderma, Formuly Piel, among others.- Designing graphic pieces for social networks and other digital formats as newsletters, e-mail marketing, animated banners and gifs. - Advertising pieces, packaging and responsive web design among other responsibilities.

- In charge of the Revlon cosmetics account. - Resolution of communication pieces, banners and displays for points of sale. - Production of original pieces for the printing press. - Manage a direct contact with the clients and suppliers.

- General administrative tasks. - Tax payment, stock accounting, check deposits, sales, budget and objectives achieved to date.- Compare sales by product, by areas, by inventory and orders to come, among other responsibilities.

Diploma In Institutional Communication & Public Affairs, Communication And Media Studies

Bachelor'S, Graphic Designer - Editorial Design Specialisation

Ranked # 1 University of Art & Design in Argentina - QS World University Rankings (2021).

Exchange Program In Barcelona, Graphic Design

Education record

Professional Photography Course

High School