• Leading performance marketing for Yatra.com (B2C and B2B)• Campaign Lead for – Yatra App 10 Million Milestone | #NoRoomFor377 | #AnyHotelWithYatra - April Fool Day | #YBOF Yatra Big Outing Fest-2 | Destination Promotion- Discover Andaman and Manali with Homeshop18 TV• Initiatives - Custom static pages created for sending push notifications (increase in leads number) | Advanced API integrations done for real-time lead dropping (Enhanced Conversion rate by 2x) |Restructuring/Optimized Flights Adwords campaign (CPA reduced by 50% hence 2x conversions in the same cost) |Special banners space created on website for cross destination promotions (Distress destination promotion) | SEO Optimization – Holiday pages (80+ incremental leads daily) | Affiliate channel setup for Holidays (meeting 100% lead demand target)• Campaigns: UAC campaign for App Installs and In App Actions – Bookings | LinkedIn Ads for Franchise, SME and Corporate | FB Ads for Lead generation and Brand campaign promotion (Reach) | Tourism Board campaigns – Google Search and Display | SDC for Holidays and more...• Managing online marketing spends and keep a track of spends to ensure funds are used effectively and efficiently.• Work with Business, Product and Technology teams to understand the business challenges and resolve those with the help of product and technology for effective user experience.

• Being responsible for managing Digital Analytics for timesofIndia.com and all language sites namely NBT, MT, VK, ES, NGS etc• Driving traffic analysis, revenue and growth analysis on Y-o-Y, M-O-M, W-o-W and YTD basis • Created template and formats across the news sites to ensure standardization of data management • Campaign effectiveness and performance, marketing of brand campaigns • Competition mapping on M-o-M basis for traffic and advertisers • Sales analysis - revenue against targets, individual performance metrics, effective pricing • Pioneered the streamlining of all billing and payment processes for vendors across verticals • Been involved in creating product functionality for chat sessions, financial sections and real estate expo.

Looking after complete back office operations for Internet Broking including demat account processing, national coordination, performance reports prepartion and so on.

Repeatedly promoted during my tenure with Edelweiss Broking Ltd., culminating as Zonal SPOC for northern India responsible for coordinating with HO at Mumbai for seven branches of northern region and supervising a direct team of three and twelve operation professionals at other branches. Results:Created/ enhanced daily stats reports that shows actual business analysis and provided management with an important decision-making tool.Helped drive in the business output conversion rate to 95%+ with in TAT by controlling the processes and maintaining the TAT within short span of time.Become a key player for the organization by consistent top performance for initiating and maintaining the processes.

Served as operation executive to acquisition team, handled MS-CRM, Maintaining MIS, functioned as primary liaison to customers and ensured a consistently positive customer experience. Results:Introduced quality measures analysis thus improved the performance of business output. Setup the processes for inventory management and client welcome kits distribution. Helped system by introducing the standard processes and scheduled trainings to improving quality business.Appreciated many times by top management for quality work and initiative taken by me for setup new processes at branch level.