Lawrence So Email and Phone Number
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*Professional Overview*I am a business value-driven leader with over 15 years of software engineering management, technical project management, and business analysis experience. My strength is bringing order to chaos through active listening, clear communication, and iterative planning. I have a track record of bridging the gap between technical and non-technical teams to produce measurable business impact. Through these efforts, I have helped grow a 9 person startup e-retailer into a multinational, 300+ employee, and 100+ million dollar enterprise. Some of my impactful contributions included designing and delivering proprietary systems for scaling operations, building out engineering teams, integrating new revenue streams, and reducing costs through automation.*Experiences*During my career in e-commerce, I have worked with all areas of the business to provide proprietary and third party applications solutions to support customer-facing and back office needs. These areas included procurement, sales, marketing, order management, inventory and warehouse management, content management, web design, accounting, marketplaces, content media, SEO, UX, analytics, and business intelligence.*Responsibilities*As an engineering manager/director, I had to provide solutions, often with few resources, high ambiguity, and changing priorities. To overcome those challenges, I had to also be a business analyst and project manager, while designing new features and workflows and managing a team of engineers. I needed to listen to and understand problems from all areas of the company, from CEO to warehouse packer. I also worked with several vendors to leverage their capabilities such as payment processing, fulfillment, and marketing attribution.*Character*I am recognized by my peers, staff, and C-level executives for dedication to my work and my organization, honesty toward all those around me, logical and business-minded thinking, and leadership through empathy and mutual respect. I build great relationships and earn trust with my colleagues by genuinely caring about helping them.
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Senior Omnichannel Technical Project ManagerLacoste Nov 2023 - PresentParis, Ile-De-France, Fr -
Director Of Software EngineeringGogotech Aug 2013 - Oct 2022New York, Ny, UsAdditional Responsibilities: Technical Project Manager, Business AnalystRole: Scale the organization’s software technologies and development resources for current business operations, as well as, for future business growth.Achievements: Increased annual revenue by millions of dollars through successful integration with online marketplaces – diversifying the business model and reducing overhead in the process. Increased development throughput and mitigated risk through talent retention and additional hiring. Enhanced engineering and C-level organizational planning through quarterly engineering roadmaps.• Collaborating directly with all levels of the organization from C-level executives, VPs, directors, managers, and individual staff – analyzing, designing, and executing key operations improvements and business growth initiatives. Most of these improvements and initiatives involve my direct business analysis and feature design feedback. Examples: Customer accounts support, one time use promo codes, various third party integrations, database design, and content management streamlining.• Evaluating and engaging with third party vendors for technology integrations. Examples: ChannelAdvisor for marketplace operations and automation, BreadFinance and PayPal for customer financing capabilities, and EDI for logistical and supply chain streamlining.• Recruiting, hiring, training, and managing team of 17 .NET engineers for New York and India offices.• Managing and prioritizing all application related requests and proposals for the organization.• Planning and presenting quarterly development roadmaps to C-level executives and VPs. -
Software Engineering ManagerGogotech Aug 2006 - Jul 2013New York, Ny, UsAdditional Responsibilities: Technical Project Manager, Business AnalystRole: Build a full team of engineers in New York and India. Design a proprietary ERP system to sustain and grow business.Achievements: Increased development capabilities 6 fold by growing the New York development team from 2 engineers to 7 and establishing a new team of 6 engineers in our India office. Scaled the business for massive growth by designing a proprietary ERP system (launched March 2007) that powers virtually every key operation of the business in a centralized, automated fashion.• Communicated with business users to understand business operational needs and defined all features for the proprietary ERP system to replace the existing PHPShop and StoneEdge systems.• Collaborated directly with outsourcing company who developed the proprietary ERP system offshore using VB.NET and Microsoft SQL Server.• Managed and prioritized all application related requests and proposals for StoneEdge and new ERP system.• Took over management of new proprietary marketing management system written in C#.NET and Microsoft SQL Server. • Evaluated, hired, trained, and managed team of 13 .NET software engineers for New York and India offices.• Integrated JIRA project management into daily business processes for multiple departments including Engineering.• Cross-Functional team collaboration directly with all levels of the company across all departments to improve daily operations. -
Php Web DeveloperGogotech Jul 2005 - Jul 2006New York, Ny, UsRole: Integrate PHPShop with StoneEdge to better manage orders and inventory across multiple e-commerce websites.Achievements: Extended the life of the PHPShop system and centralized order fulfillment and inventory management via StoneEdge. Impacted hundreds of clients of StoneEdge by reporting many bugs and offering suggested fixes to its development team. Garnered praise directly from the StoneEdge CEO for these numerous insights and recommendations.• Gathered business requirements from executives and department heads for StoneEdge integration.• Integrated existing PHPShop websites and administrative portals with StoneEdge for order and inventory management. Environment: PHP, MySQL, Visual Basic for Applications, Microsoft SQL Server, Microsoft Access, HTML, CSS, Linux, and Windows.• Wrote custom code in StoneEdge for order/inventory management functionality and workflows as per requirements. Environment: Visual Basic for Applications, Microsoft SQL Server, Microsoft Access, Windows.• Deployed code routinely via servers and individual work stations. -
Web Content ManagerGogotech Feb 2005 - Jun 2005New York, Ny, UsRole: Form a new department for content management, manage the department, and appoint a successor.Achievements: Filled an increasingly vital business need by establishing a new department with clear protocols and procedures providing high quality content for our growing number of e-commerce websites.• Wrote training documentation to define consistent workflows and standards for the new Content Management department.• Evaluated, hired, and trained content management staff.• Collaborated with various departments and managed content projects – adding content in a systematic and efficient manner. -
Web Designer And Junior Php/Java Web DeveloperGogotech Jun 2003 - Jan 2005New York, Ny, UsRole: Design new websites and prototype a proprietary ERP system.Achievements: Diversified the business by helping to launch a family of websites. Laid initial groundwork for an ERP system.• Designed new websites.• Coded HTML/CSS/JavaScript GUIs for the senior web developer to integrate with PHPShop.• Prototyped CMS module of proprietary ERP functionality using Java, PHP, MySQL, HTML, CSS, and JavaScript. -
Freelance Junior Php Web DeveloperDotsperinch Llc Jun 2002 - Aug 2002Role: Work on a solo e-commerce project as a junior web developer.Achievements: Created a large system from scratch to support an e-commerce website.• Developed a customer-facing e-commerce retail website.• Designed and developed a back office system for content management and order management.
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Freelance Entry Level Php Web DeveloperDotsperinch Llc Jun 2001 - Aug 2001Role: Work in a team of 3 as an entry level web developer.Achievements: Played an integral part in system design and learned PHP and MySQL on the job.• Developed PHP code from scratch along with other developers for a social media project.• Collaborated with project lead and client to gather requirements.
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Freelance Html Coder And Web DesignerDotsperinch Llc Jun 2000 - Oct 2000Role: Write HTML and design small websites.Achievements: Generated additional revenue for the company by expanding my responsibilities to include web design.• Hand-coded HTML for web designers and web developers.• Tested HTML across popular browsers and versions for compatibility.• Designed and coded various small HTML websites.
Lawrence So Skills
Lawrence So Education Details
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Stony Brook UniversityComputer Science
Frequently Asked Questions about Lawrence So
What company does Lawrence So work for?
Lawrence So works for Lacoste
What is Lawrence So's role at the current company?
Lawrence So's current role is Senior Omnichannel Technical Project Manager at Lacoste.
What is Lawrence So's email address?
Lawrence So's email address is la****@****ech.com
What is Lawrence So's direct phone number?
Lawrence So's direct phone number is +121238*****
What schools did Lawrence So attend?
Lawrence So attended Stony Brook University.
What skills is Lawrence So known for?
Lawrence So has skills like Web Development, E Commerce, Microsoft Sql Server, Css, Php, Html, Javascript, Cascading Style Sheets, Web Applications, .net, Project Management, Web Design.
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