Manage events for the Career Center of the School of Foreign Service. Lead email marketing campaigns, create a weekly newsletter with jobs/internships and the designs. Manage social media communication for School of Foreign Service Career Center channels (Instagram and LinkedIn), develop content for every week. Help students/alumni connect with the SFS Career Center though inbound marketing.

Development of the annual marketing plan. Coordination and strategic management with the different brands (Merck, Sanofi, Icon, among others). Work with Growth Lead to maintain consistent reporting, tracking, and measuring performance KPIs and ROI (revenue, orders, AOV, CVR, etc.) on a daily, weekly, and monthly basis. Project- managing social media campaigns in line with clients' needs, industry best practices and emerging trends - from planning and execution to analysis and reporting.

Planning, development and implementation of content on social media for the launch of the brand. Benchmark of digital trends for branding campaigns and development of digital strategy based on the consumer and brand performance. Prepare reports that interpret complex data sets, providing predictive insight about sector growth and integration, profit pools, competitive threats, and business opportunities. Recommend quantitative techniques that utilize data to support business strategies for pricing, promotion, product development, vendor relations and marketing decision making. Turn data insights into strategies for messaging and marketing campaigns; conceptualize and implement testing campaigns on a weekly basis. Coordination with different stakeholders and creative, media and PR agency. Leading the team of marketing for correct coordination with the influencers and brand images. Development of dashboards to measure the campaigns and brand awareness of the brand. Achievements: Launch of a new gambling online brand with programs resulting in 25% of total sales in the first three months.

Support creative development and execution for integrated campaigns across multiple channels for four accounts: Cencosud, L’Oréal, Coca-Cola and Entel. Support development and delivery of always-on social media strategy, content development, and implementation across social and traditional media platforms. Manage timelines, research on competitive insights and learnings, talent contracts, budget negotiation and statement of work for each of the brands. Establish the most efficient, cost-saving, and effective way of working, ensuring brand engagement and optimization of ROI. Achievements: Won the Silver Effie (award that acknowledges strategy, insight, and creativity on a campaign in Latin America) with Cencosud (Wong) “Data que fideliza cupones que te conocen” (Campaign focused on data generating more personalized coupons). Increased Wong’s average sales receipt by 3% due to the use of coupons and a bonus card. Increased investment, CTR and conversions in digital campaigns.

Managed and coordinated client requirements organized the creative team’s ideas and responded to the client’s briefs. Helped in the supervision and development of content used across social and traditional media platforms. Achievements: Won the Bronze Effie award with Wong: “Plataforma de Fidelización” (Loyalty Platform).