NYSM - www.nystateofmindco.com• Manage entire website functions (Shopify)• Complete website & mobile re-design• Lead UX research: • Benchmark different websites and conducted interviews• User research, user personas, user journey.• Usability Testing & Iterations• Lead and worked directly with developers for new changes• Created Landing Pages for better optimisation and salesAchievements• Increased 57% of new users in 3 months• Increased 50% of traffic in 3 months

UX/UI Designer • Digital Marketing - 2021-2022 - Madrid• Managed entire website functions (Shopify)• Re-designed website UX/UI good practices• Collaborated with SEO company• Created questionnaire for clients for better UX experience• Lead and worked directly with developers for new changes• Created Landing Pages for better optimisation and sales• Created Home Pages to increase visits and sales• A/B testing• Monthly reportsAchievements• Increased visits 45% in 6 months.• Increase sales by 20% in 6 months.• Increased average sales amount by 22%

• Managed entire website functions (Shopify)• Designed complete website with UX/UI website• User Interviews• Worked directly with developer for new changes• Developed business and operation plan to improve sales and products portfolio.• Designed website and marketing material to start the company.• Designed Marketing strategy and execution• Budgeting for all sales and social media channels and promotions• Developed relationships with artisans-suppliers• Selected products and sales channels• Lead business team: 4 peopleAchievements • Increase sales 20% in 2 years. • Increase variety of products by 20% in 2 years. • Added 4 more sales channels in the past year.

Craftspring LLC - www.craftspring.com• Responsible for managing 150 customer`s portfolio. • Wholesale and retail sales outreach and fulfillment.• Generating new sales channels and developing new wholesale clients.• Keeping track of wholesale payments.• Meeting and exceeding annual sales goals.• Managing the day-to-day affairs.• Performed and accomplish Business KPI`s.• Lead business team: 5 peopleAchievements• Increase sales 20% in 1 year.• Increase variety of products from 150 to 300.• Added 4 more sales channels in the past year.