Soledad Miranda Herrera personal email
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Journalist with more than 20 years of experience in Corporate Strategic Communications (internal and external) and Public Relations, both in multinational companies (Nissan, BMW, Omnicom Media Group, DDB) and in local communications agencies in areas of technology, mass consumption, energy, banks, industries and foundations, among others. She leads teams to develop and protect the corporate reputation of brands, companies and organizations, position them appropriately before their various stakeholders and help them create value for their employees, customers and community. She develops and implements creative and effective communication strategies, crisis management, public relations plans, social responsibility, media relations in different industries and corporate events. Creative and versatile, with a great ability to adapt to change, with powerful communication skills and interest in integrating diverse and multicultural teams. Creator of an excellent work environment, by establishing human relationships of trust. High persuasive, leadership skills, strategic vision, assertiveness, goal / KPI-oriented, dexterity and tact to resolve conflicts. For advice on Strategic Communication, Press Management, Crisis Management and Public Relations, you can contact me at smirandah@gmail.com.
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PartnerFmo2 ConsultoraChile
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Directora De Comunicación CorporativaBurson Oct 2023 - PresentChile -
ComunicacionesCodelco – Corporación Nacional Del Cobre De Chile Dec 2021 - May 2023Gran Santiago, Región Metropolitana De Santiago, Chile -
Senior Manager, Communications And Public RelationsNissan Chile Dec 2014 - Sep 2020SantiagoNissan Chile is a subsidiary of Nissan Motor Corporation and has been operating in the country since the end of 2014. In charge of the reputation of the brand, internal and external communications, as well as the company's Corporate Social Responsibility. Relations with media, development and management of corporate content and products, creation of outreach activities and brand events aimed at the press and other stakeholders. Reports directly to the President of Nissan Chile and as a matrix to the Director of Corporate Communications, Nissan Latin America and the Caribbean.Among the main achievements are:- Best Corporate Reputation Award, conferred to Nissan by Adimark and Hill & Knowlton in 2018.- Position Nissan as a leading brand in electric mobility in the automotive sector, earning the 2019 Fidelmov Award as the company that best promotes and disseminates electromobility.- Top 10 brand in Corporate Reputation ranking by IPSOS 2020.- President of Nissan, among the three executives with the greatest number of journalistic publications in the industry- Maintain excellent relationships with the specialized media of the sector for ten years.
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Head Of Corporate Communications And Public AffairsInchcape, Williamson Balfour Motors Apr 2011 - Dec 2014SantiagoWBM is a subsidiary of Inchcape PLC, a British multinational company that distributes 25 vehicle brands in 26 countries and which represents in Chile BMW and Rolls Royce brands.Responsible for protecting and developing the reputation of the company through the implementation of the Communications and Public Affairs program, in order to support the achievement of the expected business results.Among the main achievements are:- Development of a solid relationship between the brand and the media- Relationship plan with authorities and stakeholders to position electric vehicles, including the development of key messages, meetings and corporate events.- Positioning and launching of the luxury brand Rolls Royce in Chile, 2012- Development of emblematic events in the automotive sector such as the successful inauguration of the BMW corporate building in 2013. -
Communications DirectorOmnicom Media Group Nov 2006 - Apr 2011SantiagoOmnicom is the world's leading advertising group and includes creative agencies such as BBDO, DDB, TBWA, as well as OMD media agency and its derivatives.Responsible for Communications and Public Relations of the advertising agencies of OmnicomMediaGroup in Chile: BBDO Chile, DDB Chile, TBWA \ Frederick, Proximity Chile and the media agency OMD Chile.Among the main achievements are:- Positioning of the agencies and their presidents as referents in the local advertising field.- Creation of the communications agency Mágica Comunicación Integrada in 2008. As Director of Mágica Comunicación Integrada, achieves that this business unit grows 35% annually. During its first three years, it had more than 40 clients. Among the main ones, are Pepsico (Communication crisis management and press management for Doritos, Lay's and Twistos), CMPC (Press management for CMPC Tissue brands and CSR for CMPC Foundation), Transbank (Press management and campaigns such as PinPass ), Lenovo (Press management, newsletters for distributors and wholesalers, Media training). -
Freelance JournalistVarious Jan 2003 - Jan 2006Santiago- El Mercurio, Cuerpo C, Claves section: Research and write reports in areas such as Politics, Economy, Health, Technology and Energy, among others.- Fundación Telefónica's Fibra Magazine: Research and write reports such as “Discotheque Gente”, “Los Mochenteros”, “El Exorcista”, among others.- Assesment on Corporate Communications for own clients: Press management, Media training, positioning of opinion leaders, institutional magazines, websites, presentations, among others.
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Public Relations SupervisorDdb Chile Jan 2003 - Dec 2004SantiagoDDB Chile is an advertising agency, member of the global DDB network, belonging to Omnicom Group, the world's leading advertising conglomerate.Initially, she replaces the Communications Director during her maternity leave, taking charge of internal and external company communications. Then she takes over as Public Relations Account Supervisor, for external clients.Among the main functions developed are internal communications, press management, Media training, corporate events and crisis management, also for external clients such as Esso Chile, Piedra Roja real-estate, Coaniquem Foundation, Maver Laboratories, Tapsin Foundation and Miss Universe Chile.
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Directora De ProyectosCasarejos Y Silva Jan 1995 - Jan 2003Santiago, Región Metropolitana De Santiago, ChileCasarejos y Silva fue una agencia de comunicaciones liderada por la directora de la Fundación Teletón, Ximena Casarejos y su socio Rodrigo Silva. Bajo este cargo, ejercí como Directora de Proyectos (nuevos negocios), Supervisora de los periodistas de la agencia y Dirección de Cuentas para diversos clientes como AFP Summa, Air France, Arcor / Dos en Uno, Banco de Chile, Banco del Estado, Brinks, Cines Hoyts, Compass Group, Copec Mobil, Grupo Empresas Emel (Emelari, Eliqsa, Elecda, Emelat, Emelectric y Elfec), HP y Spencer Stuart.
Soledad Miranda Herrera Skills
Soledad Miranda Herrera Education Details
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Graduated With Maximum Distinction
Frequently Asked Questions about Soledad Miranda Herrera
What company does Soledad Miranda Herrera work for?
Soledad Miranda Herrera works for Fmo2 Consultora
What is Soledad Miranda Herrera's role at the current company?
Soledad Miranda Herrera's current role is Partner.
What is Soledad Miranda Herrera's email address?
Soledad Miranda Herrera's email address is sm****@****ail.com
What schools did Soledad Miranda Herrera attend?
Soledad Miranda Herrera attended Diego Portales University.
What skills is Soledad Miranda Herrera known for?
Soledad Miranda Herrera has skills like Corporate Communications, Marketing Communications, Internal Communications, Strategic Communications, Corporate Social Responsibility, Public Relations, Comunicaciones De Marketing, Comunicaciones Empresariales, Comunicaciones Internas, English, Microsoft Excel, Responsabilidad Social Corporativa.
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