Soledad Ruiz Laborde Email & Phone Number

Buenos Aires Province, Argentina

• Built the IT Planning team, responsible for budgeting, tracking, analysis and reporting of costs.
• Designed and implemented a cost governance model, including a cloud expenses forecasting model per team and IT vendor.
• Developed a company-wide FinOps culture.
• Responsible for identifying and capturing efficiencies in cloud resources. +40% reduction of IT expenses.
• Developed and introduced a framework for the lifecycle management of IT vendors. As of 2021, we have renewed all… Show more
• Developed and introduced a framework for the lifecycle management of IT vendors. As of 2021, we have renewed all the IT contracts achieving tailored pricing models while getting record discounts and guaranteeing a high.

Buenos Aires, Argentina

• Responsible for the omnichannel customer care strategy, ensuring the same customer experience throught all channels.
• In charge of the Opex Planning and Budgeting processes for the department. Changed the forecast models to increase the efficiencies captured.
• Digitized and automated the customer care channels. Designed and deployed a Cognitive Contact Center, seizing relevant savings without impacting the NPS.
• Redesigned the quality and performance monitoring processes of the… Show more
• Redesigned the quality and performance monitoring processes of the company’s care and sales vendors (contact centers, commercial offices, digital channels). Show less

Buenos Aires, Argentina

• In charge of the Budget and Strategic Planning processes for the Opex and Capex of the department. Responsible for the monthly tracking and analysis of actuals, ensuring all areas met their budget targets.
• Identified improvement opportunities in processes with economic impact. Designed action plans to capture them and coordinated their implementation.

Hispam

• Budget planning and Control for Opex and Capex (USD 12MM).
• In charge of producing reports for monthly results. Redesigned the reporting process, with the automation and digitization achieved, the preparation time was reduced from 10 to 3 days.
• PMO for the portfolio of strategic projects in the HispAm region. Some examples include roaming offering, FTTH deployment and device financing.

Buenos Aires

• Responsible for the end-to-end delivery of the TUGO / TU de Movistar programme in Latam Business Units. Worked with multicultural teams distributed between Europe and Latin America.
• Designed and implemented an E2E governance model throughout the life cycle of the product.
• Focal point for Budgeting and go-to-market processes. Implemented A/B testing for commercial activities.

Buenos Aires, Argentina

• In charge of high impact, strategic projects. Guaranteed their proper implementation by assembling and leading cross-functional teams until the initial operative goals were achieved. Designed, for example, web 2.0.
• PMO. Testing and launching of new products for the household market with an associated CapEx of AR$ 4MM.

Bogotá D.C. Area, Colombia

• Expat manager with the aim of implementing Telefónica’s culture, and transferring the know how and main processes of the department to the local team.
• Responsible for the Consumer Business Unit (EBITDA USD 495MM). Designed and automated reports for budget tracking. With the processes I implemented the preparation time for reporting decreased from 2 months to 7 days.
• Designed and implemented forecast models to improve the budgeting process.

Buenos Aires, Argentina

Executive Mba

Leadership For Change

Global Inmersion Program

Project Management In Uncertain Environments

Leadership And People Management

EDIME

Master’S Degree, Economics

Graduated with honors in Economics

Pmo (Project Management)