Soleil Adler Email & Phone Number

Toronto, On, Ca

Toronto, Ontario, Canada

Toronto, Ontario, Canada

Client: McDonald's, Warner Brothers, Project work on Petro Canada, Mercedes, Save-On-Foods, ROM- Lead analysis and direct-to-consumer marketing strategy for McCafé and Warner Brothers- Lead client business overview, measurement framework and learning agenda discussions internally and with clients- Developed ideation, product development and operation of new product generating $100K+ in incremental revenue, measuring the impact of paid media on conversation- Documentation: Business case, proof of concept, standard operating procedure, sales deck, case studies, use cases and gathering requirements. Client, agency, leadership team and OMG global presentations- Developed process & award-winning case study on the implementation of a standardized taxonomy with a 99% accuracy rate, aided by the enablement of an automated taxonomy bot. Better together agency award- Improved audience targeting efficiency through deploying a data strategy with enriched customer data- Effective use of privacy databases/clean rooms for user-based analysis to uncover audience overlap, and optimal reach and frequency- Contributed to media mix modeling (MMM) – data processing, feature correlation, and visualizations

Toronto, Ontario, Canada

Client: McDonald's, Project work on Sick Kids, Mercedes- Led an improved awareness strategy using media response modeling (MRM), analyzing optimal channel spend and cost-efficient drivers vs. oversaturation, with the investigation of point of diminishing return, rate of change- Development and design of Tableau and Datorama visualizations for reporting and competitive analysis- SimilarWeb app engagement, retention and loyalty analysis offering strategic recommendations- Consumer journey analysis to quantify action states against behavioural/demo audiences using clickstream data

- Guided small businesses through a strategic plan to enhance their digital marketing initiatives and online presence

- Provided leadership, support, guidance to client and internal teams with insight into strategic business initiatives

Los Angeles, California, United States

Client: Mattel, McDonald's- Managed implementation, execution and delivery of campaign with budget of $1-2MM.- Project Manager from production to executive team in the LA and Ottawa offices.- Fostered strong relationships, managed client expectations while measuring progress, recognizing their challenges and defining their strategic direction.- Created Barbie.com content audit, competitive analysis of fitness apps, gaming apps, avatars.- Assisted with writing and editing various Functional Specifications, Barbie Competitive Analysis.

Ottawa, Ontario, Canada

- Managed placement program of Botswana students, fully funded by the Government of Botswana- Arranged appropriate accommodations and attendant care services for students with special needs

Ottawa, Ontario, Canada

- Planned and executed a fundraising event as part of the Event Management Program, with $0 budget- Logistics, contract negotiation, volunteer management, sponsorship, marketing, risk management

Ottawa, Ontario, Canada

- Wrote and edited articles in WakeSports Canada e-Zine- Created website and annual calendar for 2010 Roswell Canadian Wakeboard Championships- Sponsor servicing, partnership documentation and composed press releases- Coordination of Water Ski and Wakeboard tournaments and fundraising initiatives- Social lead generating awareness on Facebook and Twitter

Data Science Bootcamp

General Assembly is an immersive bootcamp focused on building the foundational skills necessary in the data science industry. These skills.

Data Science And Python

Graduate Certificate, International Trade And Commerce

Graduate Certificate, Event Management

Deans Honors List

Bachelor Of International Business (Bib), International Business

Bachelor'S Degree, International Business

Year Abroad Completed all course work in Spanish

High School Diploma