Alisa Solianichenko Email and Phone Number

Brand manager for Maybelline New York (Eyes category).Analysis of the market, categories and products. Brand image development.• Launch of new products, optimization of the brand portfolio.• 360-product support: media support with TV, OOH, digital campaign, visualization at points of sale, additional activations.• Regular updates of the brand stand at points of sale together with the trade marketing team.• Conducting marketing research together with the research department.• Writing briefs for contractors.• Developing a content plan for the YouTube-channel brand.• Creating presentations at different levels (with a personal presentation in Russian,Ukrainian or English languages).

Brand manager for Maybelline New York (Eyes category).

I was the first person to have a position of media specialist in a company (new position in a company).Responsible for launching digital campaigns. Started with helping in conducting digital campaigns in cooperation with 4 brand-teams. At the same time launched Maybelline NY Instagram account for "Make up in the city" project. What was done:• Created a content strategy; • Establish a communication process with SMM agency;• Constantly update and add new features and rubrics according to account analytics.As a result - the highest growth among all Ukrainian beauty accounts for the first year with gaining 10k fans in a half a year. After half a year changed a position to focus on digital campaigns for makeup category and YouTube Channels Maybelline NY & L’Oreal Paris, that become the fastest growing channels among all beauty branded channels in Ukraine in the next year.

My main activities are related to inbound marketing.Key areas of responsibility:• coordination of the marketing team;• development of infographics;• search and creation of targeted content;• writing articles, reviews;• engagement with target audience;• planning and performing social media activities (Twitter, Google+, LinkedIn);• analysis of marketing activities and campaigns.

Main areas of work:• Analyse and pick up appropriate indicators for different sectors of a company's performance in retail business (KPIs for e-commerce, merchandising, customer loyalty, etc.). • Systematise KPIs within defined spheres: give them names, add definitions, calculation formulas, descriptions.• Translate content from Russian to English (and from English to Russian).• Compound the reports and visualise them (create and develop templates, dashboards).