Account Manager
Current• Coordinated marketing projects for 15 B2B client accounts concurrently through project task lists• Spearheaded the development, design, and launch of Marketing Refresh’s new website in collaboration with leadership, tailored to meet the needs of a B2B target audience• Managed 10+ full website launches with six-month roll outs• Led interdepartmental collaboration across copywriting, design, and development teams in weekly strategy sessions to align on client needs and project objectives• Analyzed and presented monthly reports to clients, including insights on website traffic, ad campaign results, social media effectiveness, and keyword rankings• Presented tailored sales pitches and marketing recommendations, ensuring alignment with business goals• Oversaw quarterly evaluations of content and SEO strategies across social media, blogs, newsletters, and websites, ensuring maximum reach and performance• Facilitated end-to-end ad campaign launches, including ad copy creation, design direction, campaign strategy, landing page development, and budget management• Developed and implemented customized LinkedIn prospecting strategies for clients using Dripify, including messaging strategies, automation setup, and team training to optimize lead generation efforts• Managed photoshoot and video production, creating briefs, shot lists, scripts, and providing on-site oversight• Collaborated with leadership to design quarterly team-building activities that aligned with company goals and fostered a positive team culture• Mentored and trained new employees in company processes and platforms such as Teamwork.com, Databox, Dripify, WPEngine, Google Suite, Adobe Suite, Sprout, Cloud Campaign, and Mailchimp• Expanded the design team by researching, interviewing, and reviewing potential candidates, ensuring alignment with company needs and project goals• Demonstrated strong time management and productivity while working remotely, consistently meeting deadlines