Kareem Soliman Email & Phone Number

Cairo, Egypt

Egypt

Cairo

Cairo, Egypt

Create and implement a new approach for the HoReCa channel to expand horizontally and vertically, targeting outlets in different venues and segments to develop consumer outreach.Manage all HoReCa activities for two major brands across different kinds of touchpoints and consumer engagement platforms.Managed yearly Marketing budget and planned spending across brands and departments.Managed the department budget and utilized all resources to achieve the company’s objective in this channel.Develop excel dashboards for analyzing activations agent’s performance, consumer engagement outcomes and in-market- sales.

Cairo, Egypt

Review the daily progress and cascading the daily/weekly/monthly results with the team members setting the expectation with management supervision.Handle both HoReCa and KA activations nationwide and East Cairo, respectively.Prepare team achievements and upcoming targets, projects and areas of development to present them to the marketing director and the team.Manage all types of events, starting with the installations to the operations.

Egypt

Alexandria Governorate, Egypt

Responsible for deploying the Company’s commercial plan and objectives by analyzing assigned territories (based on consumer and retail profile) and identifying the threats/opportunities related to Philip Morris brand’s performance and distribution.Contributing to and deploying the company’s commercial plan and objectives.Managing a team of 6 activation agents and allocating available resources to achieve targets and improve performance.Formulate an action plan for improvements via consumer engagement, merchandising activities and in-store executions based on consumer andretail profile analysis.Monitoring activities and measuring achieved results versus set objectives/KPIs.Responsible for trade activities in General Trade & Key Accounts.Prepare and present quarterly business reviews, updates, and recommendations to be deployed in the short-term plan.

Alexandria, Egypt

Build and maintain stable relations with retailers.Contract and deploy POS materials to enhance trade visibility.Recommend potential outlets to the consumer engagement team where we can operate activities.Ensure distribution coverage for the company’s SKUs.Report competition activities.Conducting NewsPage (trade program compliance survey) visits daily.

Establish an aggressive marketing campaign to create awareness of organizations’ existence and purpose.Penetrate different distribution channels by highlighting our benefits in several hospitals targeting doctors and staff.Penetrate different distribution channels by highlighting our benefits in several hospitals targeting doctors and staff.A constant presence in all public conference events to further advertise our service.Prepared and held the marketing representative inductions,Bookkeeping the day-to-day financial transactions of the organization and prepared the monthly income statement.Manage the company’s safe and deposited cash weekly to the bank.Prepared and presented the company's yearly financial and operational status to the board of directors.Manage inventory and suppliers invoices.

Bachelor Of Business Administration (B.B.A.), Accounting And Finance

Education record