Marketing Management ✶ Digital Marketing Solutions ✶ Brand Positioning ✶ Strategic Business Planning ✶ Business Development ✶ Product ManagementRauland provides integrated communication solutions to assist acute care hospitals and long-term care facilities in providing better health outcomes.Leads the marketing function of the organisation across Australia and New Zealand, providing vision, direction and leadership to the Digital Solutions Team and developing campaigns to build brand awareness and present the company’s value proposition with key target audiences. Selected Achievements:• Introduced the marketing function to Rauland Australia and New Zealand, including executing the digital solutions roadmap to drive innovation and short and long-term strategic business planning.• Expanded the newly-formed Digital Solution offering in partnership with third-party suppliers to fill product gaps for fully-customised solutions, successfully launching two new products to the market. • Relaunched the Digital Solution Marketing and Business Plan, developing business justification to successfully sell ideas to colleagues and executive management and securing campaign approval.• Positioned products for market expansion, including identifying business opportunities beyond healthcare.• Forged strong, sustainable relationships nationwide with state-based governing bodies, hospital executives, clinical directors, IT professionals, engineering bodies and diverse end-users.

Business Growth and Development ✶ Market Analysis ✶ Strategic Sales Management ✶ Stakeholder Management ✶ Customer SolutionsTelstra Health provides technology solutions that connect healthcare providers with patients and help to improve the quality, efficiency and security of health services in Australia.Provided vital support in s dynamic, start-up environment, aligning practices with other Telstra Health business units and developing a sales funnel to raise the business profile and generate growth nationally. Produced and delivered market analysis reports to General Management. Selected Achievements:• Delivered Telstra Health’s first Telehealth installation in collaboration with the hospital team, forging a new partnership that enabled bespoke, optimised solutions for customers. Integrated with the wider Telstra Executive Team to develop the Telehealth hospital strategy.• Provided vital assistance with the Telstra Health Sales and Marketing restructure plan to General Management in a consulting capacity, maximising multidisciplinary team capacity across the organisation.• Identified potential growth through market territory research and the monitoring of competitor activity, and partnered with the Sales Team and key stakeholders to qualify and quantify sales opportunities.

Marketing Management ✶ Integrated Marketing ✶ Business Management ✶ Sales Management ✶ Product Management ✶ Profit and Loss Responsibility ✶ Team Leadership ✶ Digital Marketing ✶ Strategic PlanningDräger Medical is an international leader in the field of medical and safety technology, established in 1889.Headed Dräger Medical’s first strategic business unit, with accountability for all marketing, sales and product management of Monitoring Systems and the IT portfolio in Australia and New Zealand. Managed a team of 4 direct reports, including product specialists, technical managers and project managers, to lead the execution of the national business strategy and drive the business unit’s objectives.Selected Achievements:• Achieved the highest revenue in the Africa, Asia and Australia region in 2016 and secured Dräger’s highest grossing deal in the APAC region, cementing the company as a major industry player and a trusted brand.• Financially outperformed all business units throughout Dräger Medical across 2014, 2015, 2016 and 2017.• Hand-picked and promoted to build the first Monitoring and IT Business Unit in the Asia Pacific region, achieving sales targets and achieving the Monitoring and IT ‘World Champion Award’ in 2015.• Drove improved synergies across the APAC region and a strong installation base, resulting in Australia and NZ becoming the number one performer in the region and serving as an example to other regions.• Increased company sales by 67% in 2015 and 2016 by penetrating the patient monitoring and IT market through targeted marketing plans aligned with Dräger’s global and local objectives. • Implemented a solutions-selling rather than a vertical selling approach, combining and adding various products for more bespoke, complete customer solutions. • Delivered sales training and boosted employee engagement through a unified strategic direction and the fostering of a culture that celebrated successes and learned from losses.

Strategic Sales Planning ✶ Marketing Intelligence ✶ Portfolio Management ✶ Sales Management ✶ Business Development ✶ Relationship ManagementHeld responsibility for developing strategic plans for competitive product positioning within accounts, and cross care areas sales budgets for Monitoring. Contributed to sales forecasting across Australia and New Zealand and assisted Account Managers in building key accounts and prospecting non- Dräger Medical customers.Selected Achievements:• Devised and developed the ideal device/solution portfolio, working closely and comprehensively with the customer to address their needs, expectations and specific requirements.• Built and retained long-term partnerships with wide-ranging customers throughout Australia, in conjunction with the Account Manager and as defined by Dräger Medical.• Upheld strong market share, competitor and customer development knowledge to empower marketing strategies and practices, and informed relevant Care Area Managers on specific market trends.