Soline Bourdeau Email & Phone Number

Auvergne-Rhône-Alpes, France

Annecy, Rhône-Alpes, France

Corporate & Digital Marketing: definition & implementation of the marketing strategy, and execution of operational missions- Coordination and animation of company’s transversal projects- Implementation of business management and project monitoring tools (budget, KPI...)- Redesign and update of Animine website and of the company graphic charter- Social network animation: LinkedIn, WeChat & WhatsappInternal & External communication and animation- Management of the media plan & development of national and international partnerships- Creation of «AniMag’» newsletter (quarterly sent to 5000 recipients)- Creation of a comic book on Product Life Cycle Analysis ( «The Journey of Trace Minerals»)Organisation of national & international events (presential/virtual): exhibitions, scientific conferences, technical seminars...Active contribution to business development- Co-creation of local strategy with the distributors- Management of the sales force trainings and creation of sales toolsDirect management of the communication manager

Région De Rhone-Alpes, France

- Drive Supermarkets and Hypermarkets sales within the area (133 stores: 106 Supers / 27 Hypers)- Negotiate and implement promotional in-store activities- In charge of Regional Merchandising : recommendation and realization of merchandising plans - Monitor the competition

Région De Paris, France

Construction of the Marketing Strategy (with the Senior Brand Manager)- Participation in the annual brand strategy definition- Participation in the creative development of media content and offline media- Definition and implementation of TV sponsorship strategy (children’s programs)Activation of the Marketing Strategy- Promotional activities: recommendations, development, deployment and analysis of consumer promotions in connection with sales teams and local distributors - Establishment of the brand nutrition strategy, particularly in schools - Packaging : packaging creation and renovation- CSR Project : in charge of the Communication pilar for the deployment of Bel Group CSR Strategy in AfricaBusiness analysis- Monitoring and monthly analysis of the brand performance - Budget Monitoring- Analysis of consumer behaviors

London, Royaume-Uni

- Leadership on a project : create a new variant for the Sunsilk brand in Latin America - Travel to Brazil and proposition of a launch strategy, including the 4Ps, for the new variant - Creation of new concepts for the Sunsilk brand - Assisting the Project Manager on worldwide projects like launching a new sub-brand - Briefs and follow-up of communication agencies, packaging designers, master batch producers and fragrance houses (JWT, Casa Rex, Atom, Givaudan, Firmenich…) - Internal coordination with Unilever departments: R&D, Consumer Market Insights, Supply Chain, Competitor IntelligenceAutonomy, responsibility, adaptability, will of success and improvement of team work skills. Practice of different languages (English, Portuguese, French and Spanish) and work in a totally global business environment

Méribel, France

Tourist Center in a main ski resort in the Alps - Direct clients contact - Ice-Hockey match animationDevelopment of communication skills and reactivity

Courchevel, France

Sports and Events Department of a main ski resort in the Alps - Organisation of a sports competition for 500 teenagers, the Teenag’Games: - Preparation of promotional booklets and contracts for sponsors - Contact, follow up with sponsors - Preparation of all administrative requirements with local authorities - Contact, contracts, meetings and follow up with service providers - Creation of posters, flyers, press kit, and radio/Internet announcement to promote the event and recruit participantsDevelopment of leadership, organisational skills and team work

Advertising Agency - Creation of a promotional booklet for a Brazilian car race - Creation of a poster for a Brazilian perfume - Participation in creative meetings - Follow up with suppliers

Mastere Spécialisé Etudes Et Décision Marketing, Marketing

Activities and Societies: - Specialization in FMCG - Quantitative study for the brand Nivea for Men - Marketing Seminars: Business Games.

Bachelor In International Business, Marketing

Activities and Societies: BAFA (French Diploma to supervise children in holiday camps or day-care center), Association 4Ailes Trophy..

Baccalaureat Economique Et Social, Economie

Education record