Founded one of the largest creative writing platforms on the Internet. Currently working to incorporate AI and Blockchain into the platform.

Managed group and $50 million budget responsible for online sales of checking, savings, mortgage, home equity, and insurance products through bankofamerica.com.• Led the development and execution of a strategy that relied on SEO, PPC, partnerships, and cross-selling to boost year over year online deposit sales by 400%.• Developed the 2005 strategic plan which grew marketing generated sales by over 300%.• Implemented a methodology to accurately assess the ROI generated by online and offline marketing initiatives.• Provided coaching and mentoring to direct reports on a regular basis.

Managed a $40 million budget to provide direct marketing and online support to consumer lending, debit cards, online banking, deposit accounts, and small business.• Decreased the cost of product acquisition by up to 25% while also decreasing agency and creative costs.• Developed and began implementation of a strategic plan to integrate online marketing, email, and direct mail into an ROI based model that stressed continuous testing, tracking, and improvement.• Managed multi-million dollar advertising budget and instituted a “best in class” policy for working with multiple agencies.• Presented to senior management team on a regular basis to report results, discuss future activities and opportunities, and set strategy.• Directed strategy and execution of online and direct mail, including: online media buying, search engine strategy, email marketing, and online partnerships.• Coached direct reports on a regular basis.

Increased online banking customer base and generated cross-sell from growing online base.• Grew online banking users by 500% to over 3 MM customers, representing the highest customer penetration amongst peer banks. Cross-sell increased by over 500%.• Developed multi-channel strategy (online, branch, phone, television, radio, email, events) for growing the online customer base and led a cross-functional team in its implementation.• Developed and managed revenue component of the P&L for the Online Financial Services group. • Led customer research initiatives, campaign results analysis, cross-sell targeting, and online media design and implementation. • Created online profitability and pricing models along with segmentation and targeting analysis.