• Coordinated events from concept to execution, managing logistics and ensuring an exceptional guest experience. • One event raised $5M+ with 20 tables at $50K each with 5+ celebrity guests.• Worked directly with the leadership team (CEO, CMO, CLO, and COO), on special projects, administration, and high-priority requests. • Developed a volunteer recruitment strategy that helped each volunteer get a $5,000 stipend. • Led the paid search and social ad team, overseeing all… Show more • Coordinated events from concept to execution, managing logistics and ensuring an exceptional guest experience. • One event raised $5M+ with 20 tables at $50K each with 5+ celebrity guests.• Worked directly with the leadership team (CEO, CMO, CLO, and COO), on special projects, administration, and high-priority requests. • Developed a volunteer recruitment strategy that helped each volunteer get a $5,000 stipend. • Led the paid search and social ad team, overseeing all campaigns (50+ campaigns with an average CTR of 16.24%). • Collaborated with a cross-functional internal team of 20+, over 10 external vendors, and 10+ key donors.• Ensured all company meetings and backend operations ran smoothly by creating and overseeing corporate presentations (50+), company-wide meetings, IP storage, and HR contacts. Show less

• Analyze, interpret, and use past and present ad account performance data to identify trends and opportunities and create and implement campaign strategies based on findings.• Analyze data using Excel and create reports using pivot tables and other functions.• Oversee and ensure clients’ budget is fulfilled and KPIs are met or exceeded.• Create and manage client reporting, from one-off, ad-hoc requests to weekly and monthly performance reports; monitor ad campaigns and allocate… Show more • Analyze, interpret, and use past and present ad account performance data to identify trends and opportunities and create and implement campaign strategies based on findings.• Analyze data using Excel and create reports using pivot tables and other functions.• Oversee and ensure clients’ budget is fulfilled and KPIs are met or exceeded.• Create and manage client reporting, from one-off, ad-hoc requests to weekly and monthly performance reports; monitor ad campaigns and allocate budget based on performance; forecast short and long-term ad spend and conversions.• Execute all ad and analytic related client communications; grow the relationship by initiating growth suggestions, running biweekly and monthly meetings, responding to emails, and being available as they need me.• Partner with creative and analytic teams to develop ad campaign images, website content, and conversion tracking. Show less

• Managed, optimized, and updated over 300 different ad campaigns running on: Google Ads - Search, Display, Youtube, Shopping, Facebook Ads, Instagram Ads, Microsoft Ads - Search and Shopping.• Managed over $100,000 in recurring monthly digital ad budgets.• Created digital strategy for B2C ecommerce company which has lead to a 235% increase in YOY revenue and a 9:1 ROAS over the first 4 months.

• Created custom Google Data Studio reports for over 50 businesses.• Created conversion and event tracking in Google Analytics, Google Tag Manager, and Facebook Events Manager.

• Managed all aspects of the retail business, including opening and closing the store, accounting for cash purchases, stocking, employee supervising, and product promotions