Solomon Choi is a seasoned F&B entrepreneur, investor, and advisor with over 20 years of experience in the hospitality industry. He is the CEO of Jabba Brands, a company he founded in 2019 to advise, invest, and operate companies that improve the way people eat, drink, and live harmoniously. He is also an Angel Squad Member at Hustle Fund, a venture capital firm that invests in early-stage startups in various sectors, including F&B.Before Jabba Brands, Solomon founded and sold two successful F&B companies: 16 Handles, New York City's first self-serve frozen yogurt shop that grew to over 40 locations internationally, and Greeno Products, a supplier of custom and off-the-shelf disposables for the food service industry. Both companies were bootstrapped for almost 15 years each, without outside investment, and generated 8-figure and 7-figure revenues respectively. Solomon has also invested in and advised multiple F&B-related companies and startups, such as Lunchbox, Sanzo, and Kolkata Chai Co., helping them scale to become best-in-class brands.Solomon's core competencies include franchising, go-to-market strategy, restaurant technology, and bootstrapped growth. He holds a BS in Business Administration from USC Marshall School of Business and certifications in Restaurant Revenue Management and Digital Marketing from eCornell. He speaks English, Korean, and has a Beginner's Mandarin certification from Tsinghua University. Solomon enjoys speaking to students, entrepreneurs, and organizations, and sharing his insights and expertise on F&B and entrepreneurship. His mission is to build leading F&B brands that people love and positively impact the world.