Selected for the U.S. Foreign Service, public diplomacy. Served in Banjul, The Gambia; Paris, France, and Niamey, Niger.Named the Department of State’s first recipient of the Award for Achieving Foreign Policy Outcomes through Public Diplomacy, among the highest honors given to a public affairs officer. • Creator and implementer of brand-building campaigns to promote U.S. presence in Africa.• Representative for extensive public outreach, including presidential briefings • Embassy speechwriter, executive communications consultant, and media liaison with wide range of reporters, from U.S. to local French-language news organizations. • Conceived of and implemented impactful mentoring and leadership programs that reached thousands of young women in the world’s least developed nation. • Library named in my honor, Manou Diatta School, Niamey, Niger.

• Led marketing and communication strategies for a 16-hospital health system, saving $6M through Lean strategies.• Developed system-wide marketing materials, achieving $2M in annual savings.• Managed communications for two major mergers and acquisitions.

Taught marketing, public relations, advertising, marketing strategy and business writing

• Taught MBA students in public relations and social media at American University Armenia, Yerevan.• Conducted additional social media and marketing professional education programs through US Embassy/State Dept.• Authored the book "Culture Smart: Armenia" to promote cultural understanding and awareness.• Selected for Fulbright Specialists Roster, showcasing expertise in marketing and public relations.

Changed the name and branding of the country’s fifth largest credit union.Achieved brand change while attaining the organization’s goal of 0% membership loss.

Managed a $7 million marketing budget and had accountability for the marketing and public relations function while leading a matrix-structured, 45-member team of professionals from across the system. Reporting to the CEO, oversaw marketing, advertising, branding, market research, market strategy, media relations, crisis communications, executive messaging, community relations, electronic and social media outreach, physician referral and community benefit. Additionally, was actively engaged in initiatives related to advocacy, strategy, physician relations, patient satisfaction, recruitment, IT and board relations.

Saw the university through a public relations crisis of international scope; acted as a spokesperson and managed daily interactions with reporters.Engineered outreach to Hispanic and Asian communities that resulted in substantial gains for outpatient clinics.