Head Of Strategy And Analysis
CurrentOversee strategy, financial planning, and analysis across revenue, content planning, and pricing models.Provide applied research for game design analytics, consumer insights, user experience, and market/competitor analysis.Guide development teams on SKU planning, business models, and other insights as needed.Lead and build a team that can monitor both internal and external business metrics to advise cross-functional teams.Deliver engagement business metrics, industry, and franchise reporting that lead to actionable recommendations for product marketing, finance, studio, and leadership.Combine rigorous market and performance analysis alongside the formulation of creative strategies.Identify, define, and drive innovative commercial strategies that will drive the growth of the business through relevant new business models, pricing strategies, partnerships, and content.Build business cases to analyze new strategic ideas through rigorous analysis of internal data and market benchmarks.Present and collaborate with multiple functional teams, including senior leadership.Key Achievements:Created multiple GPT Agents to enhance competitive intelligence, marketing segmentation, and trend tracking, significantly reducing analytical time investment.Developed an AI data design roadmap and integrated AI tools to improve decision support, corporate strategy, and game analytics.Successfully predicted market trends and player behaviors months in advance, emphasizing generative AI in game development.Established foundational systems for game data and player-centric analytics.Implemented efficient financial models and P&L statements for portfolio strategy.