-Responsible for Wayfair’s global credit card portfolios-Collaborate with leaders in Marketing, Product, Analytics, Operations, Legal, and Finance to align priorities and resources towards strategic initiatives, most notably launching Wayfair Rewards, a tender neutral loyalty program that offers enhanced benefits for Wayfair credit card holders-Monitor and analyze program KPIs to identify trends and growth opportunities, informing short term project prioritization and long term vision -Leverage an annual marketing budget to increase credit applications & card usage via multiple channels (on-site, email, paid social, etc.) and campaign types including spend & get offers-Hired, onboarded, and managed a team to support day-to-day program management

-Implemented a creative insights agenda to inform briefs, optimize concepts before production, and understand post-air performance for all video assets including TV, online video, and app exclusive content-Identified the need for and spearheaded the work to stand up an insights community across all our brands to make research more efficient and cost effective for the Consumer Insights & UX Research teams-Owned vendor relationships with Qualtrics, Voxpopme, and Alida to ensure we were on budget and up-to-date on the latest tools-Managed our co-op and onboarded several team members during a time of accelerated department expansion

-Owned brand tracking efforts for Wayfair LLC to inform prioritization of marketing and operational efforts to monitor brand awareness, NPS, and other key performance indicators, execute and report advanced analysis including derived importance of brand attributes, and cut data by audience to uncover and deliver custom insights to business stakeholders-Scoped and executed on research projects ranging from MaxDiff & Conjoint analyses to asynchronous & in-depth qualitative interviews, most notably a multimodal price perception initiative that led to company wide changes to pricing strategy which resulted in significant revenue growth. Presented on the process and anonymized findings from this project in front of over 100 industry leaders at TMRE (November 2019)-Assisted in the launch of Wayfair’s new brand platform, a product of dozens of in-depth interviews, a quantitative survey, and multiple rounds of creative concept testing-Built a Looker dashboard to give stakeholders access to longitudinal survey data that was linked to on-site behavior to measure the impact of site changes on customer satisfaction.-Managed and mentored multiple co-ops, including someone who was subsequently hired as an entry level employee due to their success in the role

-Conducted and reported on dozens of quantitative and qualitative research projects to help internal stakeholders better understand consumers’ perceptions of Wayfair’s family of brands and competitors-Collaborated with stakeholders to find innovative solutions to business problems, including an initiative that led to the highest week of wedding registry gift card sales within the first few days after launch-Recognized as a Wayfair Hackathon finalist for presenting an idea based on secondary data that would use Wayfair’s existing technology and infrastructure to capture the ~$6.5 billion dorm furnishings industry

-Moderated multiple online insight communities that helped clients make decisions on product development, packaging design, and advertising copy using both quantitative and qualitative data-Summarized and reported key findings from surveys, in-home use tests, collages, and polls for clients-Encouraged active participation from community members by engaging in discussion boards and answering questions daily-Wrote blog articles articulating changes in the market research industry, including a shift to mobile ethnography

-Advised students on how to make the most of their academic career by discussing majors, minors, and study abroad experiences-Helped first-year students with their transition into college-level courses

-Improved messaging for both email and direct mail pieces to increase average response and gift rate-Provided quality donor relation services to dozens of constituents a day by phone and mail-Collaborated with colleagues to brainstorm new ways to get donors involved such as a quarterly newsletter and clever merchandise items for the online store

-Organized major fundraiser which raised over $60,000 by soliciting stores to participate and donate raffle items-Managed donor database by updating donor information and inputting donations-Maintained contact with current and prospective donors in person and electronically to preserve the Women’s Center’s positive image in the community-Participated in Board of Directors meetings