A Brief Synopsis of my Media Planning CapabilitiesMy career in Media was initiated as Media Assistant at JWT/ Sri Lanka in 1997, where my comprehensive learning of basic media skills served, in retrospect, as a bottom up process that enabled me to learn the trade of Media Planning and Implementation step by step.My personality traitsMy greatest motivational drives are my passion to win and ability to see a task through in a timely and productive manner. I attribute a large part of my success to having a sole starting point for every task by setting a vision or objective for my team or myself. I am also a great people person and team player; with high interactive and networking capabilities, the ability to demonstrate patience and empathy with others, and a strong belief that the key to winning lies in development of people skills. The basic principles that I believe helped me shape my career advancement in this field are - i.) Passion and pro activeness for the brands I worked for.ii.) Exploring conventional and unconventional research methodsUnderstanding the Category/brand dynamics and target group dynamics.iii.) Exploring new and innovative avenues of contact points / media vehicles to communicate effectively, rather than using overused, over exploited mediums.iv.) Devising Creative media to stand out of the ‘clutter’ and to communicate brand attributes more effectively.Specialties: * Extensive Media planning training experience across b2b & b2c, for about 26 years.* extensive knowledge on conventional and non conventional media channels. (including digital and OOH)* extensive knowledge on setting metrics, for pre and post analysis.* Creative media experience and high involvement.