Solo Shi Email & Phone Number

Shanghai, CN

Brand MKT of multi brands - Speedo, ellesse and Berghaus

Shanghai City, China

Lead team and work closely with Jaguar brand & cross-function to deliver strategy/ marketing campaigns/always-on projects for the halo nameplate of Jaguar, include ATL, digital, social...etc.

Shanghai City, China

Shanghai City, China

•  Brand: Converse, Tiger Beer, Burberry, Lee, Adidas Originals, Crocs… etc. Key Experience: Brand Cooperation Proposal Providing
• Partner Brand clients to develop Douban Marketing solutions that effectively communicates and engages client's audiences.Media Strategy Planning
• Developing commercial strategy of Douban platform and other media channel to aid brand clients communicate more effectively with their users.
• Internet, SNS, advertising research and data supporting
• Cases review, awards materials preparation.Team Training, Employee Recruitment
• Share findings of social/AD/Marketing trends to internal business team

Shanghai

•  Key Experience: Integrate Digital Marketing on brand side:
• Deeply analysis brand and consumer, re-integrate digital platforms for Unilever brand.
• Set long term and short term digital strategy of brand. Connect with global team to localize global plan. Communicate with internal team to improve digital part on every channel. Organize digital agencies to find.
• Lead agency to figure out the most reasonable search engine plan for brand. Tracking and analysis report, optimize key words and platform choice.Re-built brand digital platform, include brand site, brand community.

Shanghai City, China

•  Key Experience: Social Media Marketing:
• Interfaces directly with Account Service team and client, develop and implement actionable social media plan.
• Interfaces directly with client, develop and implement actionable social media plan. Plans and publish NIKEiD social media content.
• Plans and publish LYNX social media content, builds and maintains content distribution network by way of social media platforms (Sina Weibo, QQ Weibo, Renren, QQ Brand Zone).Influencer Marketing
• Manages influencer outreach to develop on-going relationships, communicates with key opinion leaders and influencers directly to ensure requirements, deliverables.Just 4 months after launch, LYNX have over 14,000 fans.
• Maintain CONVERSE and NIKEiD brand sites, campaign sites

Bachelor Of Arts (B.A.), Advertising

Bachelor Of Business Administration (B.B.A.), Business Administration And Management, General