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Brands that seek authentic differentiation must continuously work to define, strengthen and activate what is uniquely true about their company—a set of ideas and experiences that unite the workforce, inform operational strategy and inspire product evolution and creation, all while engaging customers and other constituencies in lasting and compelling ways. Giving definition, voice and vision to that truth requires a partner who can step into your company with collaborative grace, while standing outside with unconstrained objectivity; a partner who brings a unique combination of creativity, strategy and business savvy to bear on your most pressing brand challenges.For more than 20 years, Sol Sender has been honing the expertise required to be just such a partner—and has put it into practice shaping, strengthening and transforming some of the world’s leading brands. With a broad set of creative skills that span strategy, writing, design, user experience and organizational transformation, Sol has developed core brand strategy and experiences for IBM, Goldman Sachs, Motorola, GE, Citadel and Obama’08, among others. Across industries, from small businesses to cultural institutions to Fortune 10 corporations, his commitment to brand integrity, focus on lasting value and relentless hunt for the biggest ideas has built a reputation for deeply thoughtful work of the highest quality.
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Owner, PrincipalSender LlcChicago, Il, Us -
Head Of Brand StrategyMorningstar Mar 2021 - PresentChicago, Il, Us -
Owner, PrincipalSender Llc Aug 2006 - PresentUsMultidisciplinary brand consultancy whose work includes the Obama 2008 “rising sun” brand identity (now Obama Foundation).
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PartnerEdwards + Sender Nov 2017 - Mar 2021Chicago, Illinois, Us -
PartnerVsa Partners Oct 2011 - Sep 2017Chicago, Il, UsAs a Partner at VSA Partners, Sol led the IBM engagement, overseeing the optimal integration of VSA capabilities and IBM needs, with a particular focus on evolving the traditional agency/client relationship, scaling new models of design and development, and activating IBM brand values in key moments of constituent interface. Prior to leading the account, he helped IBM’s Corporate Marketing team further develop their own digital capabilities as the first Acting Director of the IBM Design Lab at 590 Madison (now IBM Studio, Astor Place). Shortly after joining VSA in 2008, he co-led the design and growth of VSA’s dedicated IBM digital team. -
Associate PartnerVsa Partners Jun 2009 - Sep 2011Chicago, Il, Us
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StrategistVsa Partners Aug 2008 - Sep 2010Chicago, Il, Us
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Director, Digital Brand ExperienceIbm Jan 2012 - Dec 2013Armonk, New York, Ny, UsConcurrent with role at VSA Partners -
Director, Design LabIbm Sep 2010 - Feb 2013Armonk, New York, Ny, UsConcurrent with role at VSA Partners
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Adjunct FacultyThe School Of The Art Institute Of Chicago Aug 1999 - Sep 2008Chicago, Il, Us -
PresidentDesignkitchen Jan 2006 - May 2006
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Principal, Brand StrategyDesignkitchen Jun 2002 - Jan 2006
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Designer/Senior DesignerDesignkitchen Jun 1999 - Jun 2002
Sol Sender Skills
Sol Sender Education Details
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School Of The Art Institute Of ChicagoVisual Communications -
Bowdoin CollegeStudio Art
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San Francisco University High School
Frequently Asked Questions about Sol Sender
What company does Sol Sender work for?
Sol Sender works for Sender Llc
What is Sol Sender's role at the current company?
Sol Sender's current role is Owner, Principal.
What is Sol Sender's email address?
Sol Sender's email address is so****@****tar.com
What is Sol Sender's direct phone number?
Sol Sender's direct phone number is +131251*****
What schools did Sol Sender attend?
Sol Sender attended School Of The Art Institute Of Chicago, Bowdoin College, San Francisco University High School.
What skills is Sol Sender known for?
Sol Sender has skills like Graphic Design, Web Design, Logo Design, User Interface Design, Brand Development Strategy, Brand Positioning Strategies, Strategic Brand Positioning, User Experience, User Experience Design, Team Management, Management Of Creative Teams, Interaction Design.
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