Solveig Kroeger Email & Phone Number

Paris, Île-de-France, France

• Sending cross-channel communication (emails, in-app messages, push notifications) with respective CRM tools (Blueshift, Emarsys, Airship, Batch) including creative brief and development, feedback process, segmentation.
• Improving the CRM funnel (from open to conversion rate) through A/B testing
• Responsibility for CRM Marketing agenda (Campaign planning, coordination with marketing division)
• Conversion copywriting ranging from the luxury to the discount sector to inform and activate user base
• Review of audiences and selection criteria to allow for highly relevant communication

Issy-les-Moulineaux, Île-de-France, France

• Development and maintenance of internal support and call center quality standards (significantly increased the CSAT of the German support)
• Review of the quality of the customer service based on internal standards and KPIs (CSAT, AHT, FRT, etc.)
• Creation of strategies to improve customer service experience
• Hosting regular feedback and training sessions with the call center to maintain consistency

Berlin, Germany

• Conduction of market research to create brand identity
• Analysis of client demands to shape value proposition
• Concept, composition and copywriting of web page with Webflow

Hamburg

• Creation of insights on performance of marketing campaigns to support business goals
• Overall market and competitor research and analysis to share emerging trends, innovations and companies
• Optimization of reporting processes and automatization of reports
• Support of the execution of personalized marketing efforts to drive traffic, sales, and consumer retention

Berlin, Germany

• Assistance in the planning and execution of the Berlin Fashion Week Show
• Alignment of the company's marketing efforts around its brand guidelines and style guides
• Management of social media channels and content creation to increase brand awareness
• Monitoring of consumer reactions to products and events
• Composition of press releases

Berlin, Germany

• Provision of confidential administrative support including project support, research tasks, preparation of business travel, meeting scheduling, and expense reconciliation
• Assistance in the development of correspondence and accountability for timely distribution of communications (internal and external)
• Organisation and documentation of Board of Director meetings
• Support in preparatory and payroll accounting and invoicing
• Recruitment of students and trainees

Master Of Science, Business Administration

• Finance and Banking • Entrepreneurship and Innovation Management • Master thesis: Current Currency Issues in the Global Context and the.

Master Of Science - Ms, Entrepreneurship & Innovation Management

Exchange semester with Erasmus+ • Finance and banking • Entrepreneurship and Innovation Management

Bachelor Of Science - B.Sc., Business Administration

• International Management • Marketing • Strategic Management • Statistics • Bachelor thesis: Co-Branding Success Factors in the Luxury.

As-Level

Year abroad including successfully passing 4 AS-Level subjects.