Managing and leading Offerwise accounts in Peru.

- Market analysis of multiple mass consumption brands in different channels (traditional, modern, wholesale, convenience).- Supervision of product evaluation studies, flavor preference, etc.- Development of market strategies for new launches, rebrandings and opportunities in new markets.- Direct coordination with regional teams in countries such as: Dominican Republic, USA, Guatemala, Brazil, etc.

- Implementation of studies with multiple marketing research strategies.- Expertise in brand image and positioning analysis, market penetration and brand equity.- Value-added content development for various leading clients

- Produced approximately 150 performance reports for more than 60 clients- Data analysis for the creation of valuable insights and recommendations for the resolution of client's business problems.- Design of research tools for quantitative and qualitative studies (face-to-face, telephone and online surveys, focus groups and in-depth interviews).

- Creation of more than 70 corporate reputation and public opinion reports.- Review of questionnaires and management of multiple databases