Member of the Client Advisory Board

As Global Marketing Director at Asetek, I built the brand from the ground up, driving marketing, partnerships, and e-commerce across B2C and B2B, including launching a new SimSports market. I established the first branding team, expanded it, and led efforts in strategic positioning, UX, and global sales growth.• Built a consumer tech brand at Asetek from scratch, leading marketing, partnerships, customer service, and branding for liquid cooling and SimSports.• Oversaw B2C, B2B, e-commerce, and channel sales initiatives.• Established Asetek’s first branding and marketing department.• Worked with strategic partners ranging from Formula 1 drivers to micro influencers. • Worked with global management on strategic positioning and OEM/B2B market visibility.• Launched a new market for simulator racing, transforming Asetek into a recognized gaming brand.• Expanded the SimSports team from 4 to 16 members within 8 months.• Launched a global webshop and developed branding, UX, and e-commerce activities for market success.

Part of a pre-board workshop giving input on market strategy for the technology start up Tripdoodler - a market place for sustainable travel.

At Med24, I led brand development, e-commerce strategy, and Norwegian market growth, overseeing product selection, compliance, and communication. I also aligned the international brand, enhancing customer experience, brand identity, and company-wide growth.• Oversaw Norwegian market operations, including shop updates, product selection, and communication strategy.• Managed legal and logistical aspects, including compliance with Norwegian legislation on imports and taxes.• Built relationships with Norwegian government bodies, partners, and stakeholders.• Developed and executed the communication strategy for the Norwegian market.• Led customs and import processes for Norwegian operations.• Guided brand and strategic alignment for the international Med24 group, enhancing growth and focus

Lecturer on market and metrics driven Branding Strategy and Persuasive Communication at the INSEEC international business school in Marylebone, London

Consultant to individuals and companies on projects relating to strategies for commercialisation and standardisation of services, branding - both personal and corporate, business development strategies, body language, sales training and soft skills.Coach, trainer and speaker helping private individuals, executives and business owners develop their personal communication skills, executive presence and presentation abilities.

Part of a small team developing a global service new to both company and the market. Working closely with executive level, responsibilities including the development of a global pipeline of £32m, developing sales proposals, defining USP, follow up on global sales managers with regards to sales progress, understanding and development of markets

As Head of Marketing at First4Skills, I revitalized the marketing team to align with business goals, launched strategic campaigns, and built new customer segments. I also contributed to brand development and led training to enhance sales and social media engagement.• Developed a business intelligence function and expanded customer groups as part of the Senior Management Team.• Provided training for sales managers on social media and persuasive communication.• Contributed to brand development, new market strategies, and managed hiring, budgets, and team performance.

At RJI Capital, I managed global strategic communication projects, including publications and conferences across the Middle East, while coordinating cross-cultural communications. • Managed global strategic communication projects, including a newspaper publication in the Middle East and a peace conference in Jordan.• Coordinated cross-cultural communications across regions like Russia, the Middle East, and Asia, addressing stakeholder expectations.• Led a major strategic project for a Russian client in the Middle East, covering events, websites, and newspaper distribution.• Conducted project analysis, preparing presentations and memos for the CEO and investors.• Trained staff across UK, Zurich, and US offices, and sourced subcontractors for various international projects.

Managed an online stakeholder community relating to the relaunch of the new Dubai Health Care.

While working in Beirut I created an organisation that enabled artists and musicians in the region to reach a wider audience through establishing an artist management company. I sourced investors to the company, signed artists to agencies like EMI, and got bands touring around Europe. Lebanese Underground is an artist management, promotion and production company for alternative artists across the Middle East. ● Launched Lebanese Underground label for alternative Middle Eastern music● Developed business plan, marketing strategy and public profile● Successfully sourced private co-investors, local and international cultural partners, local and regional sponsors and new artists● Project managed commercial website with web shop, artist information and merchandise● Reviewed business plan after 10 months and restructured from company to one person ownership based a) state of the music market, b) unfriendly conditions for doing business in Lebanon. The company and brand is still active in Lebanon and the Middle East.

As Associate with Akkadian Private Venture, a boutique investment bank specializing in infrastructure projects in emerging markets, I did everything from managing our offices in Dubai and Beirut, source business, oversee project work and write proposals.Work locations: Dubai (UAE), Washington, DC (USA), Beirut (Lebanon)● Assisted on bids and qualification proposals; coordination of international activities (Yemen, Libya, Pakistan, Egypt, Lebanon, US); project proposals and project development; due diligence on individuals and companies; analysis of potential partners; analysis and research of project proposals and partners; report writing and preparation; financial analysis; in-depth political analysis; incorporation of companies UAE & Lebanon● Established office in Beirut, Lebanon, Jan. 2007 & Dubai, United Arab Emirates, March 2006● New business development in region in particular in Yemen● Assisted on various stages of several projects and deals: 450MW power plant Pakistan ($400M); Port development Egypt ($50M); Independent power project Egypt ($200M).

Committee member of (the then just established) ANSA Samfunn (society/comparative politics).ANSA is the Association for Norwegian Students Abroad ● Created the structure of and wrote most of the websites (still available)● Coordinated and responded to requests from Norwegian students regarding studies and work abroad● Represented ANSA in Lebanon

Coordinated and advised students wanting to study in Lebanon or the Middle East or students interested in studying subjects within the political sciences/humanities abroad.

Helped teachers at the institute teach English to children in the Palestinian refugee camp of Sabra and Shatila

●Collected a database of studies on public institutions in the Middle East from a variety of sources●Wrote summaries and briefs of articles●Designed the structure for the database