Michal Novák

Michal Novák Email and Phone Number

Central Product Manager CEE ve společnosti Panasonic CEE Group @ Panasonic CEE Group
Michal Novák's Location
Czechia, Czech Republic
Michal Novák's Contact Details

Michal Novák work email

Michal Novák personal email

n/a
About Michal Novák

PROBLEM SOLVING / SOLUTION FINDINGEXPERIENCED - 20 years in highly competitive business of world leaders (Samsung, Panasonic)INVOLVED - Sales, Product&Retail Marketing, Branding&Advertising deep practiseNATURAL GROWTH - Step by step from Sales Staff to KAM, from Product Specialist to Product Marketing DirectorCREATIVE & INNOVATIVE - product Launch ATL/BTL campagnes for whole WE&CEE region. Holistic marketing - Digital, Social media, WOM, PR, Visibility, OOH, IncentivesCOMUNICATIVE - presentation in medias. Official presentations for dealers (600) on fairs. FLEXIBLE - transfer (destroy and create) business inside and outside company with new dealer structure, T&C, contract signed, channel strategy, including launching campaign in 3 months in one person.CONSISTENT - achieve and keep leader market share position on entrusted divisions. Grow faster than market. Strategy - Product with POD with API over 100. Customer message/profit delivery.REPUTABLE - effie & AKA awards (Louskacek) for ATL and TV-CF campaign , POPAI awards for BTL activities, Company Presidents Award (1st CEE awarded person)SYSTEMATIC - set up plan based on market trends, condition and company position. Price calculation. Strategic product/dealer selection. Accuracy forecasting. PSI & Week of Stock management.TARGET FOCUSED - achieve an agreement (Win/Win) with customer. Select right product with right price, for getting required turnover. Regular overview/reporting, keep whole involved people on right track. Plan/Do/Check/ActSUCCESSFUL - new category/product launch. World´s biggest market share in DI business 3 years consecutive. Closing business of discontinued division - smooth and discrete stock clearance management, contract and T&C discontinuation. Minimize of negative falls to all involved with keeping of good relationships.HUNGRY - for business success anytime anywhere, for experiences, new trends, nice people, accolades.

Michal Novák's Current Company Details
Panasonic CEE Group

Panasonic Cee Group

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Central Product Manager CEE ve společnosti Panasonic CEE Group
Employees:
101
Michal Novák Work Experience Details
  • Panasonic Cee Group
    Central Product Manager Cee
    Panasonic Cee Group Oct 2020 - Present
    Hlavní Město Praha, Česko
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  • Panasonic Cee Group
    Product Manager
    Panasonic Cee Group Oct 2017 - Oct 2020
    Prague, The Capital, Czech Republic
    Product, Marketing and Business development of entrusted division & market• Small local team creation and leadership• Autonomous Management project participation - from cluster role to autonomous NSC• Business plan/model mix planning and implementation marketing activities within the allocated budget based on business planmanagement at local (CZ/SK) base• Quality standards & PDCA (Plan-Do-Check-Act) establishment• Annual reviews, plans and Merchandising• P&L control• Product launch, Event organization and Global meetings participation
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  • Panasonic Cee Group
    Key Account Manager
    Panasonic Cee Group Aug 2015 - Oct 2017
    Prague, The Capital, Czech Republic
    Business recoveryTransfer from unhealthy condtion to healhy growth and profit• Distribution channel re-definition, Local&Dealers inventory reduction, Sales channel optimization, Securing budget for necessary investments, New philosophy of T&C setup and customer agreement delivery• Forecast accuracy improvement, Zero stock management set-up, Transparent price calculation, SKU by dealer• Product visibility communication change from off-line to on-line• Business plan/model mix planning and implementation marketing activities within the allocated budget based on business plan• Cross department cooperation (RM, PR) and local implementation ATL and BTL activities.• Defining „Win product" based on market analysis trend prediction.• Communication with headquarter, Reporting, Presentation at pan European meetings.• Product launch, Journalist&Dealer events organization. CRM.
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  • Panasonic Cee Group
    Product Manager
    Panasonic Cee Group Aug 2015 - Oct 2017
    Prague, The Capital, Czech Republic
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  • Samsung Electronics Czech
    Kam / Product Marketing Supervisor
    Samsung Electronics Czech Oct 2012 - May 2015
    Prague, The Capital, Czech Republic
    • Transfer DI category from AV under TN department (Internal/External) • Restructure department, Distribution channel definition, New philosophy of T&C setup and customer agreement delivery • Sales and marketing team for CS/SK creation • Forecasting and Sales execution on weekly basis, Stock management (WOS) • Business plan/model mix planning and implementation marketing activities within the allocated budget based on business plan • Cross department cooperation (RM, Brand, PR) and implementation ATL and BTL activities. • Defining „Win product" based on market analysis trend prediction. • Price strategy set-up based on model/Distribution channel • Communication with headquarter, Reporting, Presentation at pan European meetings. • Product launch, Journalist meetings organization. CRM.
  • Samsung Electronics Czech
    Kam B2B Supervisor
    Samsung Electronics Czech Nov 2011 - Oct 2012
    Prague, The Capital, Czech Republic
    • B2B department establishment • Internal proces set-up, Customer database development, Define B2B targeted product, Price condition set-up • CRM, Searching for new business opportunities
  • Panasonic Marketing Europe Gmbh (Czech Republic, Slovakia)
    Product Marketing Manager
    Panasonic Marketing Europe Gmbh (Czech Republic, Slovakia) 2008 - Aug 2011
    Prague, The Capital, Czech Republic
    • Leadership Product Marketing CE Team for the Czech and Slovak Republics • Strategic Planning & Marketing - Settings Marketing & Business plan, Selection of key products & Product Launch • Pricing, Margin Control, Budget Control • Communication, Advertising & Branding, TTL, Market analysis, PR, CRM • Presentation focused on key customer and product knowledge to increase brand image / with focus to good relationship • Close cooperation with Sales, Finance, Logistics and Service departments to improve long-term relationship with customers and achieving of common business growth. • Communication with headquarters and overseas domains on a daily basis • Collaboration with external subjects and agencies • Setting and achieving targets in the short and mid term.
  • Panasonic Czech&Slovakia
    Ce Marketing Senior Supervisor
    Panasonic Czech&Slovakia Apr 2007 - Jan 2008
    Prague, The Capital, Czech Republic
    • Care of Product Category - DSC, Camcorder, DVD, Media, Car Audio • Product Management • Product Category&Products launch to the market, market creation&research • POP & POS production • Organisation of meetings with customers, product training, presentations
  • Panasonic Czech&Slovakia
    Product Manager
    Panasonic Czech&Slovakia 2000 - 2005
    Prague, The Capital, Czech Republic
    • Leadership Product Marketing CE Team for the Czech and Slovak Republics • Strategic Planning & Marketing - Settings Marketing & Business plan, Selection of key products & Product Launch • Pricing, Margin Control, Budget Control • Communication, Advertising & Branding, TTL, Market analysis, PR, CRM • Presentation focused on key customer and product knowledge to increase brand image / with focus to good relationship • Close cooperation with Sales, Finance, Logistics and Service departments to improve long-term relationship with customers and achieving of common business growth. • Communication with headquarters and overseas domains on a daily basis • Collaboration with external subjects and agencies • Setting and achieving targets in the short and mid term. • Reporting to Top Management

Michal Novák Skills

Leadership Product Marketing Marketing Management B2b Consumer Electronics Key Account Management Account Management Sales Channel Partners Forecasting Business Development Negotiation Competitive Analysis Advertising Strategy Sales Management Business Planning Marketing New Business Development Training Product Management Market Analysis Business Strategy Management Product Launch Marketing Strategy Brand Management Crm Pricing

Michal Novák Education Details

  • High School
    High School
    Economic - Sales&Management

Frequently Asked Questions about Michal Novák

What company does Michal Novák work for?

Michal Novák works for Panasonic Cee Group

What is Michal Novák's role at the current company?

Michal Novák's current role is Central Product Manager CEE ve společnosti Panasonic CEE Group.

What is Michal Novák's email address?

Michal Novák's email address is mi****@****trum.cz

What schools did Michal Novák attend?

Michal Novák attended High School.

What skills is Michal Novák known for?

Michal Novák has skills like Leadership, Product Marketing, Marketing Management, B2b, Consumer Electronics, Key Account Management, Account Management, Sales, Channel Partners, Forecasting, Business Development, Negotiation.

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