Salma Selim's Location
Istanbul, Türkiye, Turkey
About Salma Selim
I am a dynamic operations and marketing professional with extensive experience in driving growth, managing multi-functional teams, and scaling businesses in the hospitality and foodservice industries. With a proven track record of success, I’ve played a key role in expanding and developing brands, particularly during periods of significant growth.Starting with Choco Zuma when it had just one location, I helped scale it to six branches, a cloud kitchen, and a central kitchen. As the Marketing Manager, I was instrumental in revitalizing the brand’s identity, creating innovative marketing strategies, and improving customer engagement through digital and influencer campaigns.I have hands-on experience in product development, from creating new menus to streamlining operations for improved efficiency. Collaborating closely with teams, I’ve helped enhance beverage offerings and refine operational processes to ensure consistency and quality across all locations.In addition to my marketing and operations expertise, I have a strong background in franchise development, including writing franchise contracts, creating operation manuals, and overseeing site management for new locations. I’ve successfully managed turnkey projects from layout and design to the smooth launch of new branches.My approach is hands-on, data-driven, and focused on long-term growth. I am passionate about building strong, innovative teams and developing solutions that drive business success. Let's connect to share insights or explore new opportunities!
Salma Selim's Current Company Details
Salma Selim Work Experience Details
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Branch Operations ManagerChoco ZumaIstanbul, Turkey
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Chief Operating Officer (Coo)Choco Zuma Jul 2024 - PresentIstanbul, Türkiye
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Product Development Lead, Franchise Operations Coordinator, Construction And Site Manager.Choco Zuma Jan 2023 - PresentIstanbul, TurkeyI began my journey with Choco Zuma when the brand had only one location. Over time, we expanded to six branches, a cloud kitchen, and a central kitchen. My role evolved as I contributed to the brand’s growth in various aspects.I played a hands-on role in product development, revamping the menu and creating the company’s first breakfast menu by experimenting with several recipes, ultimately tailoring them to customer preferences.In collaboration with the Head Barista, I enhanced the beverage menu, streamlining drink preparation to improve efficiency and consistency. I also elevated the company’s Instagram presence, making it more interactive and engaging, which helped increase our social media following and boosted customer engagement.I was involved in every facet of operations to ensure smooth scalability, including writing franchise contracts, developing the operations manual, and managing the construction and site development for new franchise locations. I worked closely with the construction team on layout, 3D design, and final implementation, ensuring every location was ready for business from day one.Additionally, I oversaw the turnkey process, managing everything from the handover of keys to the opening of each new branch, ensuring that each location was fully operational.
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Marketing ManagerChoco Zuma Nov 2022 - PresentIstanbul, TurkeyI joined as Marketing Manager, playing a key role in renewing the brand identity. I worked closely with the team to elevate the brand’s visual presence, introducing professional photography and creating a high-quality social media strategy. This significantly boosted customer engagement and brand awareness.I developed and executed successful marketing strategies, attracting a substantial influx of new customers and establishing Choco Zuma as a standout brand in the competitive market.I led successful influencer campaigns with my team that expanded Choco Zuma’s reach, strengthening our connection with our target audience.
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Marketing Manager | Operations Manager | Retail Store ManagerCake Yard Aug 2021 - Oct 2022Turkey- Joined Cake Yard at the factory level as Marketing Manager, where I helped develop and execute marketing strategies to establish the brand's presence in the market, drawing inspiration from industry leaders like Cinnabon.- Transitioned to Operations Manager for B2B wholesale, overseeing the supply chain, client relationships, and optimizing operational efficiency for large-scale deliveries.- Played a key role in the opening of the first retail store, managing day-to-day operations and ensuring a seamless customer experience.- Gained hands-on experience in artisan coffee, training to become a skilled barista and offering high-quality coffee to customers, which became a key differentiator for the brand.- Developed a strong understanding of franchising and operations management, including learning how to conduct evaluation studies for potential franchise opportunities and scaling the brand.- Led the development and implementation of key operational processes to ensure consistency and quality across all locations, focusing on efficiency and customer satisfaction.- Worked closely with cross-functional teams to refine the product offering, improve customer service, and drive brand growth both in retail and wholesale. -
Maketing DirectorVolume Groups Dec 2020 - Aug 2021Istanbul, Turkey- Led the transformation of the company’s brand identity, elevating its visual and professional presence in the financial trading industry.- Collaborated with designers to develop a modern, cohesive brand image, including logo, marketing materials, and social media presence, improving the company's credibility and client engagement.- Translated complex daily market analyses into visually appealing and easy-to-understand designs, enabling clients to make informed trading decisions quickly.- Managed the creation of educational content, including video tutorials and lessons for beginner traders, to enhance client knowledge and engagement.- Wrote video scripts, selected appropriate attire, and coordinated all aspects of video production, ensuring high-quality, informative, and engaging content.- Worked closely with analysts and traders to deliver accurate and timely insights to clients through social media, email campaigns, and the company’s website.- Improved client retention and acquisition by delivering a more engaging, informative, and client-focused marketing strategy. -
Marketing Manager & Operations CoordinatorTasheed Developments Feb 2016 - Feb 2020Egypt- Appointed as the first Marketing Manager for a startup construction company, tasked with building the marketing department from the ground up.- Developed the company’s brand identity, creating a cohesive and professional visual presence, including logo design, brand colors, and marketing materials.- Designed and executed comprehensive marketing strategies, elevating the company’s visibility and establishing a strong brand presence in the construction industry.- Collaborated with planning and design teams to select project names, develop layouts, and create marketing materials tailored to target audiences.- Successfully sold multiple residential apartments by managing client relationships, providing personalized sales support, and delivering tailored property solutions.- Acted as a cross-departmental coordinator, ensuring seamless communication and alignment between sales, planning, design, and executive teams.- Worked closely with the company CEO, providing strategic input on project development, operational improvements, and customer engagement.- Enhanced project presentations, brochures, and sales pitches, resulting in increased client interest and project success.- Managed marketing campaigns across digital and traditional platforms, driving brand awareness and customer acquisition over four years. -
Founder & ManagerFirst Step Play School Jan 2014 - Feb 2020Alexandria, Egypt- Founded and managed a successful kindergarten, overseeing all aspects of the business from concept to operation.- Led the end-to-end setup of the facility, including site selection, interior design, and procurement of toys, games, and furniture to create a safe, engaging, and educational environment for children.- Managed vendor relationships, personally sourcing and purchasing all necessary materials to launch the business.- Recruited, trained, and supervised a team of educators and support staff, ensuring a high standard of care and education for the children.- Developed and implemented operational policies, daily routines, and educational programs tailored to the developmental needs of children.- Built strong relationships with parents, earning trust and a reputation for providing a nurturing and enriching experience for their children.- Successfully managed day-to-day operations, including budgeting, scheduling, and ensuring compliance with local regulations and safety standards.
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Manager Of Out Patient ClinicsAlhyatt Group Jan 2013 - Dec 2015Alexandria, EgyptAs Receptionist- Provided exceptional front-desk service, ensuring a seamless patient experience for a high-volume cardiovascular outpatient clinic.- Managed patient appointments, inquiries, and administrative tasks with accuracy and professionalism.- Built strong relationships with patients and healthcare professionals, contributing to a welcoming and organized environment.- Developed multitasking and organizational skills, handling high-pressure situations with efficiency.As Manager – Outpatient Clinics- Promoted to Manager of Outpatient Clinics after two years of exceptional performance as a receptionist.- Oversaw daily operations of the outpatient clinics, managing schedules for up to 4 doctors and handling all patient-related logistics.- Successfully operated clinics independently on busy days, ensuring seamless coordination between patients, doctors, and support staff.- Excelled in multitasking, managing patient flow, administrative duties, and clinic operations simultaneously.- Implemented process improvements to enhance clinic efficiency and patient satisfaction.- Demonstrated strong problem-solving and communication skills, resolving patient concerns and optimizing clinic workflows. -
Sales ExecutiveLagoon Alex Resort And Spa 2007 - 2011Alexandria, Egypt- Consistently ranked as the top sales producer, exceeding membership sales targets over month.- Successfully closed high volumes of deals through exceptional communication and negotiation skills.- Built and maintained strong relationships with potential and existing clients, leading to a high rate of - referrals and repeat business.- Played a key role in driving membership growth, contributing significantly to the club’s overall revenue.- Developed a deep understanding of client needs, offering tailored membership solutions that enhanced customer satisfaction and retention.
Salma Selim Education Details
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Business Administration And Management, General
Frequently Asked Questions about Salma Selim
What company does Salma Selim work for?
Salma Selim works for Choco Zuma
What is Salma Selim's role at the current company?
Salma Selim's current role is Branch Operations Manager.
What schools did Salma Selim attend?
Salma Selim attended Alexandria University.
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Salma Selim
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