Winner of Leadership Award 2022 🇫🇷Marketing : Creation of the product mix with the sales departmentProject Manager of the internal promotional film Project Manager of the external promotional film and promotion on social networks and GoogleMulti-channel strategyDefinition of the strategy and budget for 10 years Monitoring and use of LaGrowthMachine, Hubspot, HootsuiteWeb :Creation of the website: https://www.classicfinefoods-international.com/ with the support of the Digital GroupSEO optimizationImplementation of SEA in target countriesChatbot Implementation of the mobile applicationCommunication : Creation of a commercial brochureCreation and implementation of seasonal cataloguesCreation of a wine and champagne catalogueCreation of a newsletter FR and EN / week Creation of a communication roadmap with the product managers and the sales departmentEvent : Sirha 2021Sponsor of the Business Africa 2022Sponsor of the Gastronomy Festival of Saint Martin 2022Sirha 2023

WordPress:- Creation of product sheetsSEO (creation and improvement of SEO on +2,600 references)- Modification of "unclassified" URLs- Integration of linked products (push products)Carbon ERP:Integration of new products / suppliersSendinBlue:- Newsletter- Qualification of a file for prospecting, implementation of an Inbound strategyPrice ObservatoryCommunity manager:InstagramPrescribers:Generate leads via on-site supplier referencing.

Life @home is an entity of the Schneider Electric group, the objective is to promote the Residential offer with employees and customers.Communication:Creation and implementation of an annual communication plan for all Life @home stores in France,Internal communication (emailing, Yammer, HR newsletter, dynamic screens),Yammer 2018 + 10% views, 2019 + 50%,Setting up of 9 events per year.Web design & web analysis (Prestashop):Improvement of web UX (site tree structure, search, product explanations, editorial line ...)Drafting of the site specificationsUpdate of product pages on Prestashop (more than 1,000 references and addition of a range of 250 references)Visual creation (banner, pages, blog)KPI analysis (session, turnover, average basket, registrants, conversion, abandonment, rebound, repurchase ...),Training of a work-study (transfer).Project Manager :Visitor satisfaction and customer experienceUX of the lifeathome.fr site (+ 25% of turnover on the site),Communication roadmap 2018 and 2019.Showroom and boutique:Visitors' reception,Sales and quotes (from September to December 2017 turnover doubled from the three-employee store),Analysis of off and on line sales,Strategic recommendations,Training of the store manager and a work-study student.

Commercial & Marketing:Define prices and objectives,Prospecting,Development of partnerships with Museums / Foundations / Cultural centers.Communication:Community management (Instagram and Facebook),Creation of graphic supports.Other :Creation of sheets for ADEME financing,Competitive study,Search for inspiration for furniture.

Commercial:Marketing of training events,Creation of emailing (Sarbacane) / Newsletter,Targeting of new prospects,Prospecting,Customer follow-up.Digital (Wordpress):Update of the website (change of all images on the site, integration of events and upload of documents),Proposal for CRM improvements.Events:Welcoming participants,Welcoming speakers,Verification of training rooms,Establishment.