Contributing towards profitability of group publications. Key responsibilities are Analysing business potential, conceptualise & execute strategies to drive sales, augment turnover and achieve desired targets. Identifying and analyzing opportunities in the markets and devising strategies to utilize them maximally for revenue generation. Understanding market potential and advertising trends of the industry and accordingly, conceptualizing new ideas for generating additional revenue and market expansion. Monitoring competitor activities and devise effective measures. Leading, mentoring & monitoring the performance of the team to ensure efficiency in business operations, meeting of individual & group targets.  Creating an environment that sustains and encourages performance; motivate teams in optimising their contribution levels.