Som Seif is a Founder and CEO at Purpose Unlimited. He possess expertise in investments, investment strategies, asset management, alternative investments, equities and 15 more skills. Colleagues describe him as "I had the opportunity to meet Mr. Som Seif during an event organized by IIE, University of Toronto , Student Chapter # 889 on February 29,2012 ; where he was invited as a " Guest Speaker ". He encouraged the students to nurture & sustain the entrepreneurial spirit . He is a very mature & intelligent person ; a role model for young engineers ; & is full of energy , enthusiasm to contribute & pay back to society by being one of the best voice in the ' Investment Sector ' in Canada." and "Som gave a speech at The Granite Club for a group of young professionals on smart investing. His insight was tremendous in terms of how an individual investor can profit in a market rife with complexity. His strong moral compass shone through as well. I truly believe he's one of the few brains in the industry with a strong ethical backbone. Canada needs more leaders like Som."