Soma Das

Soma Das Email and Phone Number

Regional Sales Head West - DOOH @ JioAds
Mumbai, MH, IN
Soma Das's Location
Mumbai, Maharashtra, India, India
About Soma Das

With over 19 years of media sales experience across industries, I am a seasoned professional who thrives on delivering value-added solutions to clients and partners. As the VP - Enterprise Sales at Signpost India Limited, I lead a team of high-performing sales managers who are responsible for strategising and executing campaigns for Signpost India, one of the largest DOOH in India.My core competencies include consultative selling, business development, brand solution, client service, team management, and market analysis. I have a proven track record of achieving and exceeding sales targets, expanding and nurturing partner relationships, and mentoring and motivating my team members. I am also a certified digital marketer by ISB and IAMAI and a PGDBA holder from SCDL. I am passionate about leveraging my skills and expertise to contribute to the growth of Signpost India and the media industry at large.

Soma Das's Current Company Details
JioAds

Jioads

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Regional Sales Head West - DOOH
Mumbai, MH, IN
Website:
jio.com/jioads
Employees:
169
Soma Das Work Experience Details
  • Jioads
    Regional Sales Head West - Dooh
    Jioads
    Mumbai, Mh, In
  • Signpost India
    Vice President - National Enterprise Sales
    Signpost India Apr 2024 - Present
    Mumbai, Maharashtra, India
    • Lead the enterprise sales team, overseeing a team of high-performing sales professionals to effectively market Signpost India's portfolio to direct clients and key stakeholders• Develop and communicate a clear strategic vision to align sales efforts with organizational goals, driving revenue growth and market expansion• Foster a culture of innovation and continuous improvement, encouraging team members to explore new business opportunities and adapt to evolving market… Show more • Lead the enterprise sales team, overseeing a team of high-performing sales professionals to effectively market Signpost India's portfolio to direct clients and key stakeholders• Develop and communicate a clear strategic vision to align sales efforts with organizational goals, driving revenue growth and market expansion• Foster a culture of innovation and continuous improvement, encouraging team members to explore new business opportunities and adapt to evolving market dynamics• Establish and maintain strong relationships with top-tier clients and industry leaders, leveraging networking and negotiation skills to drive business success• Collaborate with cross-functional teams to develop and implement sales strategies, ensuring seamless execution and delivery of value to clients• Mentor and coach team members, fostering a high-performance culture focused on achieving organizational goals and professional development Show less
  • Pvr Limited
    Avp - Media Sales
    Pvr Limited Mar 2023 - Mar 2024
    Mumbai, Maharashtra, India
    • Led strategic initiatives to drive consultative selling practices, leveraging deep customer insights to deliver impactful solution through multi-channel offerings of PVR INOX• Contribute to the overall growth and profit of PVR INOX advertisement business by collaborating and expanding the partner ecosystem through continuous market mapping.• Build scale into the business development function and upsell opportunities with a coherent solution• Mentor the team and keep them aligned… Show more • Led strategic initiatives to drive consultative selling practices, leveraging deep customer insights to deliver impactful solution through multi-channel offerings of PVR INOX• Contribute to the overall growth and profit of PVR INOX advertisement business by collaborating and expanding the partner ecosystem through continuous market mapping.• Build scale into the business development function and upsell opportunities with a coherent solution• Mentor the team and keep them aligned to business goals and vision Show less
  • Sony Pictures Networks India
    Group Head
    Sony Pictures Networks India May 2022 - Mar 2023
    Mumbai, Maharashtra, India
    • Strategize and achieve sales target for the region and was contributing 65% to West revenue• Collaborate with the Brand Solutions team to conceptualize and execute campaigns that aligned with the client’s brand objectives• Managing and mentoring a team and collectively work towards achieving organization’s goal
  • Sony Pictures Networks India
    Manager
    Sony Pictures Networks India Jun 2015 - Apr 2022
    Mumbai Area, India
    • Business Development and Client Servicing to generate revenue for the regional channel of SPN– Sony Aath• Competition mapping and analysis using BARC data• Collaborate with internal and external stakeholders to ensure seamless execution of campaigns• Cultivated and maintained strong relationship with all leading media agencieso Accolades received:  Awarded “Hero of The Quarter” in Q4 FY 21 for the best performance across all SPN network channels  Awarded “SPN… Show more • Business Development and Client Servicing to generate revenue for the regional channel of SPN– Sony Aath• Competition mapping and analysis using BARC data• Collaborate with internal and external stakeholders to ensure seamless execution of campaigns• Cultivated and maintained strong relationship with all leading media agencieso Accolades received:  Awarded “Hero of The Quarter” in Q4 FY 21 for the best performance across all SPN network channels  Awarded “SPN X-Sale-Ence” Award in the category – “Revenue Reveller” in FY 21 Awarded “Best Performance Award” for FY 2017 Show less
  • Headhonchos.Com
    Deputy General Manager - Bd (South)
    Headhonchos.Com Nov 2014 - May 2015
    Bengaluru Area, India
    • Develop new business opportunities by selling web-based recruitment/branding solutions to enterprise & key accounts across south region • Manage end to end sales cycle & after sales support• Played a key role in expanding client base through proactive engagement and effective cross-selling initiatives
  • Bennett, Coleman And Co. Ltd. (Times Group)
    Assistant Manager
    Bennett, Coleman And Co. Ltd. (Times Group) Aug 2012 - Oct 2014
    Bangalore
    • Prospect for new business opportunities and drive growth in TOI’s Pharma/OTC vertical in Bangalore• Manage clients' media needs and deliver comprehensive solutions to their marketing challenges across Print, Radio, TV, Online, and On-ground activations• Promote IPs such as Times Literary Carnival and Beat Diabetes to relevant clients• Develop integrated media solutions (ATL & BTL) leveraging our network strength to enhance engagement with key opinion leaders and… Show more • Prospect for new business opportunities and drive growth in TOI’s Pharma/OTC vertical in Bangalore• Manage clients' media needs and deliver comprehensive solutions to their marketing challenges across Print, Radio, TV, Online, and On-ground activations• Promote IPs such as Times Literary Carnival and Beat Diabetes to relevant clients• Develop integrated media solutions (ATL & BTL) leveraging our network strength to enhance engagement with key opinion leaders and stakeholders• Conduct in-depth analysis of TAM & Adex data to formulate effective sales strategies• Key Achievements: Roped in Ayurwin Pharma to advertise 1st time in English dailies with Bangalore Times and signed Rs 2.20 Cr annual deal with them (Biggest ever deal for TOI Pharma – Bangalore) Show less
  • Jsv Innovations
    Asst Manager- Business Development
    Jsv Innovations Feb 2012 - Sep 2012
    Kolkata Area, India
    • Designed and implemented comprehensive marketing and advertising strategies, driving brand awareness and market positioning.• Oversaw creative development and advertising implementation, ensuring alignment with strategic marketing goals. Do content proofing of all marketing communications including press releases• Managed vendor relationships and negotiations, optimizing operational efficiency and marketing effectiveness. • Create, track and evaluate internal metrics and… Show more • Designed and implemented comprehensive marketing and advertising strategies, driving brand awareness and market positioning.• Oversaw creative development and advertising implementation, ensuring alignment with strategic marketing goals. Do content proofing of all marketing communications including press releases• Managed vendor relationships and negotiations, optimizing operational efficiency and marketing effectiveness. • Create, track and evaluate internal metrics and reporting to identify marketing performance and effectiveness of campaigns and offers Show less
  • Itc Limited
    Associate, Media
    Itc Limited Mar 2008 - Feb 2012
    Kolkata
    • Coordinate with Media AOR, Outdoor and Digital agencies on proper implementation and execution of media plans. • Preparing Standard Operating Procedure for system processes• Plan Validation and Evaluation of all media plans in terms of planned Reach, GRPs and CPRP benchmarks
  • Dr Batras Positive Health Clinic Pvt Ltd
    Pro
    Dr Batras Positive Health Clinic Pvt Ltd Feb 2007 - Mar 2008
    Kolkata
  • Ingram Micro
    Associate I-Sales
    Ingram Micro 2006 - Jan 2007
    Kolkata
  • Macleods Pharmaceuticals Ltd.
    Marketing Executive
    Macleods Pharmaceuticals Ltd. Mar 2004 - Dec 2005

Soma Das Education Details

Frequently Asked Questions about Soma Das

What company does Soma Das work for?

Soma Das works for Jioads

What is Soma Das's role at the current company?

Soma Das's current role is Regional Sales Head West - DOOH.

What schools did Soma Das attend?

Soma Das attended Scdl, Calcutta University.

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