Soma Goswami Email & Phone Number

An experienced Product Marketing Manager responsible to drive business growth by leading product marketing through planning and developing GTM strategy and 4P strategy around the four principles of marketing - product/ Price/ Place/ promotion.Responsible for development channel and end user promotions, programs and demand generation activities. KEY COMPETENCIES • Ownership on Products, pricing and strategy to maintain competitive position into the market.Profit and loss analysis and ownership shared with finance• Product roadmap creation and localization• New products introductions communications• Product transition life cycle management• Inventory management and product EOL management• Product evangelist, knowledge expert on a defined product set for internal and external audiences• Developing marketing and communications plans and activities• Providing input into item forecast & mix planning, category and BU offer strategy• Overseeing marketing research, monitors competitive activity and identifies customer needs• Overseeing the analysis and evaluation of key market statistics and customer requirements to define product strategies and identify opportunities to expand market share• Profit and loss analysis and ownership shared with finance• Collaborating with the account management team to understand customer requirement and collect market information• Reviewing service model from time to time and improve customer satisfaction at a high level;• Visiting key partners at inter-state and attending roadshow/ tradeshow when required

Listed skills include Pmo, Pmp, Process Improvement, Project Delivery, and 25 others.