Commtagious embraces creativity and harnesses technology to create and spread impactful stories and concepts through innovative communication solutions. It challenges the traditional creative agency model by offering a wholly-remote, community-based concept that liberates, connects, unifies, and enables creatives to develop and share impactful ideas that transcend the boundaries of space and time.

At Sysberries, I provide marketing consultancy for the agency & its products, & lead the development of bilingual content for websites & social media for major entities & retail clients in the GCC.

Provided strategic content consultation and developed English content including articles, opeds, press-releases, winning award applications, and more for a wide range of high-profile government and private sector clients in industries including technology, government, and business.

Developed content strategies for adapting TV content for digital channels.

Managed story scouting & research, guest relations, crew, camera, & on-air talent, led local & international deployments, & oversaw production & editorial quality.

I began working with APCO Worldwide as an External Consultant in March 2014, where I worked with major UAE clients including "Etisalat" and "TwoFour54" (Abu Dhabi Film Festival and Abu Dhabi Media Summit).I was later appointed a full-time Account Manager in November 2014 where I was assigned exciting accounts including Masdar, Solar Impulse 2, Sky News Arabia, and the UAE Research Program for Rain Enhancement Science. I got promoted to Senior Account Manager on the 1st of January, 2016.At APCO, I led strategic communications, content development, copywriting, campaign design, global roadshow/event planning & management, crisis communications, and stakeholder engagement for high-profile government clients.

I worked with the United Nations High Commissioner for Refugees (UNHCR) as a Senior Public Information Assistant for a project-based contract, where I participated in organizing the "Investing In the Future conference", the first high-profile conference of its kind to be conducted in the region. The conference took place in the city of Sharjah, and was attended by several VIP speakers and guests including Queen Rania of Jordan and Antonio Guterres, then United Nations High Commissioner for Refugees.

I kick-started my career as a volunteer at Al Bashair School in 2006, while I was still completing my Bachelor's degree in Abu Dhabi. I got hired upon graduation in fall 2008. At Al Bashair, I contributed towards the development of campaigns & projects aiming to publicize the school & position it as a K-12 leader in Abu Dhabi. I also designed & managed school events in coordination with external stakeholders, & led communication, design, & multimedia production efforts.