Soma Maitra Email & Phone Number

New Delhi, Dl, In

Vancouver, British Columbia, Canada

Co-founded and spearheading a consumer-first Go-to-Market company, we're the secret sauce behind brands that want to make it big in India. From ideation to delivery, we streamline the entire journey with our blend of consulting magic, sales wizardry, and supply chain finesse. Our goal? To make sure your product lands in consumers' hands without a hitch. We are 430 people strong with 18 distribution centres across India with 2 mil sq ft of warehousing space.Our mission is simple: tailor-made solutions for every step of the Market Expansion Services value chain across India and South Asia. From sourcing and market research to marketing, sales, warehousing, logistics, and after-sales – we've got it all covered. We help both Indian and global brands thrive through our two specialized Business Units, pushing their expansion to the next level.

Mumbai, Maharashtra, India

Driving Strategic CXO Projects for the Offline and Online Grocery Retail business; working in the growth engine-room of Reliance Retail Ltd- Leading ideation and execution of initiatives across 10+ categories such as staples, general merchandise, electronics, FMCG etc.- Launched pilots for first-mover categories such as Salons, Indoor Greens, Pet Foods and OTC medicines to enrich supply & improve customer experience at a national level in future- Conceptualized marketing initiatives - unlocking the power of community, digital & influencer marketing for the growth/outreach programs.- Working on the new Ecommerce platform up-gradation, new modes of ETailing, conceptualizing new supermarket formats, and also responsible for revenue from allied income business as an additional role.

Mumbai, Maharashtra, India

- Leading the Membership Business with end-to-end management of Member Life Cycle: acquisition, retention, value-enhancement through analytics with overall P&L objectives delivery for Members- Driving business for future ‘Members Only’ stores in form of large brands – Easy Day, Nilgiris, Heritage and Food World – that contribute INR 2500Cr with geographical footprint of 1000+ stores across India- Membership turnover holds ~65% share in total business for Future Group RetailSmall Format was the most ambitious Retail 3.0 vision of the Future Group and its founder, with growth ambitions at its core. Built around strategy consisting of enabling platform models, rapid geographical expansion, omni-channel marketing and a connected digital & physical ecosystem.

Mumbai, Maharashtra, India

Mumbai Area, India

Held two different roles in the tenure. Was responsible for Sales and Operations for Future Retail's Assisted E-tailing and Digital Business, and later was responsible for Alternate channels business for their Food and FMCG business, FCEL.

Gurgaon, Haryana

- Was part of the decade-long 10X growth journey, handling a business of INR 850Cr in the terminal role- Started as Associate Sales Development Manager with concentration in Eastern and North-Eastern India before moving to a similar role in the key Western region market, eventually leading the entire region covering states such as Madhya Pradesh, Gujarat, Maharashtra and Goa, before moving to a Zonal role.- Post the Zonal Head leading Northern & Western India, the final role was as National Sales Head, Leadership & Learning and Development as well as Customer Experience for Tupperware Brands in India.Roles held:- National Sales Head – Tupperware India- Zonal Sales Head - North and West India- Regional Sales Manager - West- Sales Development Manager - Maharashtra and Goa- Sales Development Manager - East- Associate Sales Development Manager - East (2005)Tupperware India Pvt. Ltd. is a wholly owned subsidiary of the US based Tupperware Corporation, the world’s leading manufacturer of high quality plastic food storage and serving containers. In partnership with Sales Consultants worldwide, Tupperware reaches consumers through informative and entertaining reach out strategies. They have one of the largest direct selling networks in the world, including India

 Responsible for strategizing and implementing all BTL activities for 19 “Webworlds” in the circle, and coordinating and implementing ATL plans with HO and agency, as a part of the Circle team. Launched “Broadband zones and video conferencing centres” in 11 stores during the tenure, successfully, was responsible for the complete planning, agency interaction, and implementation through event management companies.  Also handled in store and out of the store initiatives to create both Pull and Push, through catchment identification and localized campaign positioning. The activities resulted in excellent build up of footfalls, some very successful campaigns were, Gaming contests, Quiz contest through video conferencing, Movie premieres, etc. Lead a team of in store marketing executives who were based out of individual webworlds. Also coordinated with the National VM team for in store VM, which would catapult sales promotions, and implemented the same through the team of In store Marketing executives.

(Also held the position of Area Sales Manager-WB briefly with them, before moving to the Marketing function) Spearheaded the All India marketing activities while reporting to the National Sales Manager, based out of the corporate office. Played a significant role in designing and executing various advertising activities across various media namely audio visual and print. Credited for successfully implementing the Bid and Win Contest through the Pantaloon group using their customer base. Analyzed seasonality trends and designed promotional activities across various markets depending on seasonality trends. Liasioned for cross promotional tie ups to enhance business and brand image. Responsible for planning and executing all below the line marketing events for all 14 branches spread across India.  Initiated various innovative ways to enhance business like Microwave cookery contest, Live Events in Malls with FM Radio Station etc. Hold the credential for developing and expanding the dealer network in West Bengal. Product Head for launch of Microwave Ovens in East India, as a special project.

Kolkata

 Managed 5 profit centers that were involved in software training for corporates, institutions and IT aspirants. Lead a Team of 70 members directly and indirectly. Was promoted two levels for my significant contribution to the business. Over achieved my targets by 40%. Responsible for developing the business across the city of Kolkata. Developed long term mutually beneficial relationships with clients so as to ensure repeat business for the clients. Managed all day to day operations activities to ensure smooth functioning of the profit centres.

Executive Mba, Executive Program In Business Management

Ba, Hospitality /General Management