As part of an ecommerce business, I made homemade body butters and marketed through Instagram, TikTok, and YouTube. I also conducted innovative in-house product photography / filming and edited images and videos using Canva or Filmora. Within a few months, my Instagram following grew to 1K with my consistent high-quality posts, use of relevant hashtags, collaborations, and marketing campaigns focused on product launches. The Lola & Lord products are sold through a Shopify store (site currently being updated), which was used to manage inventory. Lastly, I had customized my webpage theme to project an elevated brand image inspired by nature.Relevant links: https://www.instagram.com/lola_and_lord/https://www.youtube.com/watch?v=mXqnTH9MxOc&t=99s

Managed the store’s e-commerce Shopify store by uploading product photos, writing product specs, maintaining accurate inventory, creating updated graphics for the homepage and merchandising in-season inventory accordingly. I also used Shopify Insight Reports to analyze sales and optimize potential business opportunities. My creative responsibilities included using Canva to create content for Constant Contact e-blast campaigns and for Instagram posts. Finally, I demonstrated excellent organization skills in tracking customer transactions in an MS Excel spreadsheet during Instagram Live Auctions.Keyholder Duties Included: Providing excellent & friendly customer service, maintaining up-to-date product knowledge, and assistance with styling.

Collaborated with the brand owner (client) to build a cohesive brand identity and content for website created through Wix (website building software). Utilized principles of design to create a polished and user friendly website. In collaboration with Social Media Marketer & IN.SITU client, executed website launch in alignment with social media campaign, ensuring I met client expectations within timeline.https://www.sophieinsitu.com/

Curated captivating visual & written content for Instagram in order to promote the work of Fashion Management students and informed followers of fashion and sustainability news. Created graphic content using Canva. Researched fashion trends and liaised with students and alumni’s for generating relevant posts.Successful posts included: Trendy Tuesdays, Thrift Shopping, Pride Fashion, Intern Highlights & Black Fashion Designers.Skills Gained In:Project ManagementTeamworkResearch & CopywritingGraphic Design

Conducted research on a Toronto streetwear brand KLWD through competitor research, market research, economic analysis, and data collected from brand owner through interviews. Research was later used to develop a business case study which served as curriculum for a fashion sustainability course.Links: https://klwd.ca/Instagram: https://www.instagram.com/klwd.ca/

As a personal assistant to the Program Coordinator, I developed the presentations for Dress for Success workshops delivered to 100+ students and industry professionals. I also wrote a thorough Student Orientation Handbook by synthesizing relevant content from past handbooks. My major research task was related to research on Big Data's impact on the fashion industry.

In this role I organized examinations, educated faculty and students on the Learning Management System (Blackboard), managed the back-end of Blackboard and E-Campus Ontario and I taught basic computer literacy courses to Continuing Education students. Outside of my main duties, I took the initiative to update marketing collateral, hosted an event to increase LinkedIn Learning enrollment, and created informative infographics demonstrating the departmental services.Demonstrated Software Proficiency:MS Excel, Word, PowerPointOffice 365Piktochart

Utilized Excel as a candidate database to track 2000+ applicants progress through the pre-screening, testing, and interview stage. Scheduled interviews and invited applicants to the interview or test stage via phone and email. I also drafted and deployed interview invitation emails. This role required a lot of organization due to the big applicant pool and so I regularly communicated with the Manager, fellow Recruitment Coordinators, and Project Coordinators to ensure efficient workflow.

Created content and visuals for YCI’s online marketing platforms (Twitter, Blog, Facebook, E-blasts). Liaised with YCI volunteers to collect blog content. Regular application of the following programs: Adobe Illustrator/Photoshop, Constant Contact, Hootsuite, WordPress, Google Analytics, Google Ads, Asana, Movie Maker, Dropbox, MailChimp, PicMonkey, and Bitly. Used Google Analytics to track engagement with Google Ads and strategized accordingly.

Conducted the recruitment of 2 interns by establishing a selection criteria, screening applications, conducting interviews via phone and Skype, and administering referral background checks, resulting in the successful placement of interns that matched the organization’s mission.